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Posts Tagged ‘Proof Integrated Communications’

WPP’s Like-For-Like PR Revenue Up 1.9 Percent

WPP reported a like-for-like revenue increase of 1.9 percent in the public relations and public affairs area for Q1 2012. Revenue for the sector totaled £225 million, or about $365.6 million. In constant currencies, that percentage goes up to 6.8 percent. The company said Burson-Marsteller and Cohn & Wolfe showed the strongest growth. B-M this week announced leadership changes at Proof Integrated Communications and in its consumer and brand marketing practice.

Overall, that means PR and public affairs make up 9.4 percent of total revenue for the company.

Revenue for WPP as a whole totaled about £2.93 billion (about $4.76 billion), up 7.6 percent in pound sterling and 5.5 percent in U.S. dollars. Like-for-like revenue was up four percent.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Roll Call: Proof and B-M, Carmichael Lynch Spong, RF Binder

Proof Integrated Communications has chosen Michael Bassik (left) as CEO. Bassik was previously B-M’s U.S. digital practice chair, a position he will continue to hold. Interim CEO Tony Telloni will become MD of brand integration and innovation in the consumer and brand marketing practice. He’ll also continue as the New York market leader. Proof is the marcomms and advertising agency formed from the Burson-Marsteller and PSBcreative advertising units.

Emily Buchanan has been named senior principal, chair of brand marketing and social engagement at Carmichael Lynch Spong. She was previously at MSLGroup where she was SVP, deputy practice director for the consumer marketing group. She’ll be based in Minneapolis.

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B-M Launches New Tech Agency

Burson-Marsteller has announced the launch of North of Nine, a tech agency that will be headquartered in San Francisco with offices in New York, Los Angeles, and Seattle. Jennifer Graham Clary will lead the firm as CEO, and there will be a staff of 25 including new hire Jay Marose, who will serve as creative director.

According to B-M, North of Nine is another tech firm option that will help clients avoid conflicts with companies on the B-M tech practice roster. The firm will operate on its own, but will join B-M’s list of firms that include Direct Impact, Proof Integrated Communications, and Penn Schoen Berland.

Study: Nearly Two-Thirds of the Fortune 50 are Using Mobile Comms

Research from Burson-Marsteller and “sister firm” Proof Integrated Communications shows that 62 percent of Fortune 50 are using mobile communications to reach stakeholders. The study looked at whether these companies were using QR codes, text messages, mobile apps, or mobile websites for external outreach.

Fifty-eight percent of the companies reviewed offer an app for an iPhone, Android, and/or Blackberry phone, the study found. Thirty-eight percent have mobile sites. However, only 39 percent of companies mention these mobile offerings on the corporate website.

The complete report is after the jump.

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