TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Prosek Partners’

Spin the Agencies of Record

shutterstock_135267470

Volvo Cars has chosen Waggener Edstrom as its first US AOR to, in the words of the press release, “drive the innovative brand into the future.”

The client was reportedly impressed by the agency’s knowledge of industry tech, best characterized by a report titled “Insights: Government Leader Opinions and Priorities for Transportation Infrastructure, the Connected Car and the Path to Autonomous Car Travel” which appeals to us because we’ve always loved the idea of eating and (not quite) driving at the same time.

____________________

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 

Here’s Why Every MBA Program Should Teach Strategic Communications

shutterstock_79498447

Obvious question of the day: how important is communications to the business world? The answer, as we all know, is “extremely”—but if you’d asked business executives ten years ago you would have gotten a very different response.

Corporate leaders now understand the value of public relations, but MBA programs are only beginning to catch up. The result, according to a white paper recently published by the Arthur W. Page Society, is a global community whose leaders are not properly trained in the art of corporate comms.

Read more

CJP Communications Becomes Prosek Partners

CJP Communications has rebranded as Prosek Partners, a name the company says reflects the partnerships it has forged over the past two decades. Also, Jennifer Prosek is the firm’s founder and CEO.

The old “C” stood for a London partnership that actually doesn’t exist anymore. And the “J” was for Dan Jacobs, who retired in 2006.

The image above is the firm’s new logo. And its new motto is “Unboxed communications.” According to the firm’s news release, it grew 20 percent in 2011 and was on the Inc. 5000 list for the past three years. You can click here to check out the website here.