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Posts Tagged ‘PRSA’

Get Ready for More Entry-Level Jobs (Some Experience Required)

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Last week, Laurent Lawrence of the PRSA wrote an op-ed on the reasons behind PR’s big turnover problem. One of the issues he addressed was “nonexistent onboarding”, or managers who hire entry-level employees and expect them to manage accounts, like, yesterday.

In an unrelated story this April, Richard Edelman responded to an inflammatory Financial Times piece by admitting that too many firms “dump” their media relations work on the very same newbies. Sorry, guys.

Yet a report published late yesterday in The Wall Street Journal tells us to expect an increase in entry-level PR jobs over the next few years. Here’s the thing: those jobs will require more experience and more refined skill sets than they did in the past.

As the WSJ’s Lauren Weber says in the video after the jump, “internships are the new entry-level jobs.”

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The 4 Culprits Behind PR’s High Turnover Rates

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Today we bring you a guest post from Laurent L. LawrenceAssociate Director of Public Relations for the PRSA in New York.

A few weeks ago, Patrick Coffee asked a pretty good question: Why Does PR Have Such a Big Turnover Problem? It’s a question I’ve heard far too often. I anticipated a blend of pontification and vitriol-laced responses from all corners of the industry. I waited for the senior pros and agency owners to blame Millennials’ lack of loyalty, while young and new pros would chime in with a heated stance on an industry in need of “disruption.”

Yet, there seem to have been few who were willing to comment in response to his question. Coffee even offered an option for anonymity… still, nothing.

Maybe no one heard the good Mr. Coffee. Or perhaps no one is really sure how to answer. I figured I’d help prime the pump with my thoughts.

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Poynter, Journalists Come Out As #TeamOxfordComma

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Last week, we got a good bit of attention from the advertising and PR communities alike for Shawn Paul Wood’s post on the status of the Oxford comma, informally known as “the Kanye West of punctuation”. A recent survey by FiveThirtyEight, or your home for data-driven OCD on the web, found that only grammar snobs and copywriters really “give a f*ck” about the greatest/worst mark to come to our attention since the tattoo we wisely decided not to get during freshman year of college.

What, did you think the debate had ended? To paraphrase the late Karen Carpenter, it’s only just begun…

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7 Experts Weigh in on the PR/Wikipedia Agreement

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This week brought news of what could be an historic agreement between top PR firms and the editorial community behind one of the world’s most-used, most contentious sources of information: Wikipedia.

The announcement, which primarily concerned ethical issues regarding firms’ relationships with the editors responsible for their clients’ pages, could have very real implications on the entire industry. Wikipedia founder Jimmy Wales himself wrote, “A great opportunity is upon us.

We spoke to several experts, three of whom were directly involved in the project, to get their perspectives.

First a bit of history via Phil Gomes, SVP of Edelman Digital, who got the ball rolling.

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Ketchum Has an App for Your Crisis

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What can an app do for you? More importantly, what can’t it do for you?

You may recall that the PRSA released an ethics app last year to some mild controversy–and yesterday The Wall Street Journal‘s new “CMO Today” blog brought us news that Ketchum is about to release an app to help you conquer crisis management.

You read that right. First, we have to share this bit from WSJ’s Steven Perlberg:

“…the firm hopes [the app] will give sweaty-palmed clients the ability to conquer any would-be PR nightmare from the comfort of their own phone.”

Aren’t you curious now?

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PRSA CEO Murray to Step Down in June

bill_murray2012Today brings word of change at the top of our industry’s biggest trade association. William M. Murray, CEO of the PRSA for the past seven-plus years, will resign effective June 1st to pursue an unnamed opportunity “outside the communications industry.”

The org made the announcement today in both a press release and an email to members.

The release notes the role Murray played in “helping to drive forward an extended period of structural growth for the organization”; the New York Society of Association Executives named him its Outstanding Association Executive of the Year for 2009.

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PRSA-LA Invites You to a Virtual Happy Hour with Top Tech Journalists

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We don’t know about you, but we’re quite ready for happy hour!

The “happy hour” in our headline doesn’t involve discounts on cocktails, but that doesn’t make it any less interesting: the Los Angeles branch of PRSA will launch its own Google+ hangout next Tuesday in order to better connect PR pros around the country with West Coast tech writers.

The facts you need to know:

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PR Vet Plans Hunger Strike to Protest Industry’s Lack of Diversity

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First, the indisputable fact: PR has a diversity problem. This is not breaking news.

PRSA and other organizations have long attempted to encourage greater diversity within the industry via various outreach and education programs, but as MWW SVP and PRSA national chair Joe Cohen told PR Week, “It’s no secret that ethnic and racial minorities are underrepresented…the actual numbers are staggering.”

One guru, however, has chosen to take action: today we received a release from Mike Paul—better known as The Reputation Doctor—announcing his plans to stage a two-day hunger strike protesting the lack of diversity in “PR Firms, Advertising Firms & Corporate Communications Divisions of Leading Corporations.”

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3 Experts Explain How Brands Can Avoid a Sochi Games #PRFail

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Lots of brands obviously want to promote during the 2014 Winter Olympics in Sochi. But they also want to avoid what happened to Coke and McDonald’s, which got a lot of bad press after gay-rights activists criticized their campaigns and hijacked the #CheerstoSochi hashtag in protest of Russia’s new anti-gay laws.

AT&T, on the other hand, just made news for becoming the first major company to actively speak out against those same laws and pressure other brands to do the same.

So how can brands create Olympics campaigns without running into the troubles encountered by Coke and McD’s? We talked to three PR and social media experts to get their opinions.

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On the Current State of Old-School Media Relations

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A couple of media relations tidbits appeared in the news this week: an Economist writer wishes they could involve a little more “old fashioned subtlety” while a certain PR professional argues that we should throw the telephone out altogether in favor of more casual email conversations.

It’s true, as Gini Dietrich wrote in the comments, that many recurring complaints are about journalists beating up on PR, which makes for an unfortunately easy target.

What, then, is the current state of media relations? Last week our friend Peter Himler penned a PRSA op-ed on the subject, and it’s well worth a read.

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