Last week, Laurent Lawrence of the PRSA wrote an op-ed on the reasons behind PR’s big turnover problem. One of the issues he addressed was “nonexistent onboarding”, or managers who hire entry-level employees and expect them to manage accounts, like, yesterday.
In an unrelated story this April, Richard Edelman responded to an inflammatory Financial Times piece by admitting that too many firms “dump” their media relations work on the very same newbies. Sorry, guys.
Yet a report published late yesterday in The Wall Street Journal tells us to expect an increase in entry-level PR jobs over the next few years. Here’s the thing: those jobs will require more experience and more refined skill sets than they did in the past.
As the WSJ’s Lauren Weber says in the video after the jump, “internships are the new entry-level jobs.”