The news certainly isn’t all bad as we prepare for 2014. In fact, if we’re discussing the business of public relations then it’s quite good.
Back in September a study revealed that the American PR industry has grown stronger in the face of a still-struggling economy. The 2013 PR “census”, created by our colleagues across the pond at the Public Relations Consultants Association (PRCA) in collaboration with PRWeek and research firm YouGov, shows us that the same is true in the UK: the business is big, it’s growing, and it’s becoming more digital.
None of these findings are too terribly surprising, but they’re still worth a look.