Today we bring you another guest post courtesy of Pasta, a provider of public relations management solutions. Today the company launched “Pasta PR Chats,” a new interview series where employees speak with public relations practitioners of all shapes and sizes—from agency folks, to PR-savvy entrepreneurs, to in-house managers. Their first interview is with Rod McLeod, an account manager at Bateman Group and finalist for this year’s PRWeek Young PR Professional of the Year Award. You can head on over to Pasta’s blog for the entire interview, but here are some choice excerpts along with a clip in which Rod discusses the truth behind a lingering PR stereotype:
Posts Tagged ‘PRWeek’
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We’d like to take this opportunity to highlight a particularly inspiring tale of PR working in the public interest.
Dick Lippin, founder of The Lippin Group (an entertainment communications and marketing firm famous for representing rock stars like Eric Clapton and Brian Wilson), lost his wife Ronnie, who PRWeek once called one of “Hollywood’s top publicists”, to a rare form of breast cancer six years ago. Motivated by the fact that reliable advice was so hard to come by during his wife’s illness, he then collaborated with the Tower Cancer Research Foundation to establish the Ronnie Lippin Cancer Information and Resource Line.
The project, funded by the Lippin Family Trust, recently partnered with the non-profit Cancer Support Community to expand its outreach by offering free in-person counseling services at CSC offices in Pasadena and West LA.
Lippin plans to expand the group’s services further in the future, and he says that “It means a lot to me and [my daughter] Alex that Ronnie’s legacy carries on in this way.”
A few weeks ago we reviewed the Communist Party’s unique approach to PR damage control; today we observe the ways in which the Party ensures positive coverage in foreign media outlets.
In short: they pay for it.
We’re not talking about traditional Party mouthpieces like Pravda and The People’s Daily. This matter concerns stories carried by familiar American media outlets like The Huffington Post and CNBC, which recently posted op-eds by “independent” businessmen proclaiming Russia to be “Europe’s Bright Light of Growth”, calling the government’s approach to the worldwide recession “a model of restraint” and naming Russia “the most dynamic place on the continent.”
An investigation by ProPublica, a research organization dedicated to facilitating “Journalism in the Public Interest”, found that Ketchum planted these complimentary pieces in order to improve Western perceptions of two-time Russian President Vladamir Putin’s government and the nation’s business culture. Ketchum, one of the world’s largest PR firms and PRWeek‘s 2012 agency of the year, has represented the Kremlin since 2006.
Ketchum’s filings with the US Justice Department reveal that, while the company’s employees did not write the stories themselves, they did reach out to the authors and arrange for the placement of their op-eds on prominent websites in order to encourage “foreign investments” in Russian companies.
PRWeek has released the 2012 version of its Power List, the magazine’s annual round up of powerful players in the PR industry. You’ll recall last year’s backlash over the lack of diversity on the list. It doesn’t look like that situation has improved dramatically this year, although one of the “diverse candidates” that EIC Steve Barrett highlighted in 2011, Jon Iwata, SVP of marketing and communications at IBM (pictured), now sits atop the list. (He replaces Leslie Dach from Walmart, who’s now at number four.)
“Your refusal to acknowledge the significant contributions of African Americans in our industry is one of the primary reason so many people of color do not find our industry welcoming or a viable career option,” Hunter wrote last year.
Women do OK on the list, with 17 making an appearance.
Click here to see the list in full. A subscription is required to read the profiles in their entirety.
PRWeek handed out its annual awards last night in New York City. Among the winners: Ketchum for “Agency of the Year”; IBM for “Campaign of the Year” and “B2B Campaign of the Year” for putting its super-computer Watson on Jeopardy!; and Edelman and the Trojan brand of products won for “Consumer Launch Campaign of the Year.”
For a complete list of winners, click here. Congrats to all!
Roger Bolton has been named president of the Arthur W. Page Society, taking the reins from Julia Hood, who is returning to her old stomping ground, Haymarket Media, to serve as EVP and board member. Haymarket owns PRWeek. She will oversee that publication as well as DMNews beginning November 21.
Bolton has served as the chairman of the organization and on the board of trustees. He was also co-chair of the Society’s “Authentic Enterprise” report, which he talked about with us back in January. He was previously the SVP of comms at Aetna, has served as secretary of the Treasury for public affairs during the George H.W. Bush, and worked in the Reagan administration.
In this new role, Bolton be working with the Society’s chairman, FedEx’s Bill Margaritis. Margaritis will turn over that position to IBM SVP of marcomms Jon Iwata on January 1, 2012.
For its final act, the PRWeek NEXT conference gathered three firm heads — Edelman’s Richard Edelman, Ketchum’s Rob Flaherty, and Fred Cook of GolinHarris — to talk about what it means to not just have the “seat at the table,”* but to maximize it.
The consensus among the three can be summed up simply: “Be bold.” In fact, Cook used those words specifically. Flaherty used a quote, that we’ll quote in part here: “Try not to be the understudy in your own life… We have all the permission we need to step to center stage.”
The decision about which news stories media outlets cover live has been front and center in the wake of Monday’s press conference with one of Herman Cain’s accusers, Sharon Bialek, and her lawyer, Gloria Allred. So naturally it was the first topic of discussion for a panel of news editors, reporters and marketers from The Washington Post, The Huffington Post, and CNN.
They spoke at PRWeek’s NeXT conference in New York on Tuesday, where they also debated the merits of being first to break news and the challenge of adapting to a more news savvy but overloaded audience.
Sources in the know are murmuring about the possibility that James Murdoch will step out of the picture at News Corp. During his appearance on the earnings conference call last week, Rupert Murdoch said COO Chase Carey was his right-hand man, seeding the idea that Murdoch is not next in line to the top. News Corp. denies this. Arrests related to the phone hacking scandal continue and a letter has surfaced indicating that those in charge knew hacking was happening. [via Reuters]
Speaking of The Huffington Post, they’ve got a big update on Capital New York, a New York-centric site that’s got new reporters and funding.
Click through for more news you can use about changes in the media.
Last week, Steve Barrett, EIC of PRWeek, wrote a column in response to feedback he received about the lack of diversity on this year’s Power List. One of those respondents was Kim Hunter, president and CEO of Lagrant Communications. Hunter forwarded his letter to us, and we’ve posted it after the jump. You can also read our take on the list here.
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