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Posts Tagged ‘PSFK’

Felons Create Powerful Brand Campaigns and PSAs through ‘Concepting with Convicts’

A good idea can come from anywhere.

That was the revelation that led two interns at DigitasLBi in San Francisco to utilize the prison pen pal system to startConcepting with Convicts,” a project that helps convicted felons tap into their creativity by designing campaigns for major brands and PSAs.

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Inspired by powerful pieces of art made by felons, Ben Pfutzenreuter and Pat Davis, with the help Marcus Lof, sent hundreds of emails through prison pen pal websites seeking people who might be interested in the project. “We realized that if we could contact convicts themselves, maybe we could also show them that their creative talents can translate into a real career on the outside,” Davis told PSFK.

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Colorado Sushi Spot Creates World’s First ‘Marijuana Pairing Menu’

TREND ALERT: upscale restaurants all over Colorado are (probably) cursing Hapa Sushi for being the first to develop a pairing menu that has absolutely nothing to do with alcohol.

Not only does said menu suggest entrees that might just taste better under the influence of certain plant breeds (try the Pakaloko Shrimp after some “Pakistani Kush”), it also includes a few other messages intended for that affected demographic: copy announces that the dining room is “ergonomically designed to reduce paranoia”, and this “happy legalization” page needs no explanation.

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Would you believe there’s an agency behind this? Of course there is.

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Are PR ‘Press Trips’ and Events Things of the Past?

The BeatlesToday we came across a very interesting post from PSFK founder Piers Fawkes, who believes that PR firms need to abandon the concept of the “press trip”. Why? Because the practice of paying for reporters to travel in the hopes that they will offer positive coverage of a client is no longer sustainable–and Fawkes writes that “public relations executives are impeding media by failing to understand” that the modern digital newsroom requires journalists to publish every day instead of chasing stories about clients.

We have a few questions, the first of which is: Why haven’t we been invited on press trips? (Just kidding.) Seriously, though: How often does your firm send reporters on trips? Is the investment worth the return? Should PR teams stop expecting the media to come to them and start knocking on more doors? Will the press conference itself become irrelevant?