Poor Psy. His meteoric Gangnam Style rise to superstardom is ancient history. Where was he from again?

Pop culture, which has the attention span of a squirrel on amphetamines, is all about the Harlem Shake right now. You know, that YouTube sensation that combines electronic music from Baauer with clips of people gyrating in costumes. It’s addictive and has spawned countless imitators and millions of YouTube views.

PR professionals have a Pavlovian response to anything popular. Understanding the public is what we do. So when a video goes viral unexpectedly we ask ourselves why and berate ourselves from not being able to see it coming. And, of course, we wonder how we can replicate and leverage this level of notoriety for clients. How can we get the goose of YouTube to lay golden eggs at our command? Read more