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Posts Tagged ‘public relations’

The 14 Biggest #PRFails of 2014

prfail

The leaves are dying, the trees are barren, the weather is getting colder, and there’s no money left in your bank account. That literal and figurative chill in the air can only mean one thing — it’s award season for public relations.

It’s that time of the year when we scour the Interweb for the best ideas and most original thoughts; we also remember those unlucky/unintelligent/unprepared folks ready to take their rightful place atop the pedestal for staging the worst communications failures of the year.

PR fails are those instances when a brand or personality just loses its for a moment. Unlike the year’s real “losers” (cough…Uber…sniff…American Apparel…hack…Lululemon), these juggernauts of jocularity can provide us with a bit of holiday comedy, after which we can all stand and applaud the fact that we were not in any way involved.

Without further ado, here are the worst #PRFails of 2014. Enjoy — we did…

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

5 Important Things PR Is Not

what is prFrom agency to agency, professional to professional, definitions of this glorious industry differ almost daily. If you ask people to define PR, the answers you get will be more all-over-the-place than those submitted in response to you “is reality TV scripted?” survey.

So people disagree about what PR is. But the more important query to remember during these days of evolution may concern “What PR is NOT.

After the visions of sugar plums and jolly fat men fade from your head, 2015 may be the time to definitively answer the big question — but we have to start with a negative.

Hopefully, this week’s edition of “5 Things” can be a small gift for those who struggle to define what their business does. Here, then, are five classifications that definitely don’t apply to the communications industry.

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‘The Twelve Days of Christmas’: the PR Remix

12 days of christmas

Whether you’re preparing for Christmas, Hanukkah, Yule, KwanzaaArba’een, or Festivus (for the rest of us), December is a most celebrated month.

The lights, the sounds, the sights, the …eh, pounds (for those who like to adopt pets this time of the year). And while you are fighting in the parking lot for your space, you will certainly hear a cacophony of Yuletide tunes everywhere. The classics are what I fancy because having One Direction singing a love ballad about some chick under the mistletoe is just too creepy for me. 

With that in mind, we have scoured the standards and created a PR remix of ‘The 12 Days of Christmas.’ So, get out your auto-tuner and karaoke machines, this one is sure to be a classic all month long.

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How PR Tried to Take Away ‘Black Friday’

you have to fight So here I am, wrapped in my Santa Snuggie with a Turkey hat, going in and out of a gravy-induced coma while beset by media coverage of “Black Friday.”

The mayhem. The carnage. The humanity.

I thought this day of delirium had to do with getting stores “in the black,” but then I stumbled upon a Big Friday fact that I didn’t know:

PR tried to kill it…or at least spruce up its reputation a bit.

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The Top 5 Things Overheard in PR Agencies Today

hunter PR stuff people say

No, they are “saying” a lot here too.

A couple of years ago, Hunter Public Relations of New York provided us with the YouTube homage “Stuff PR People Say.” Many of the points in the video will make you laugh, giggle, and really look at yourself in the mirror.

Yes, folks. We do say these things: “I made a few tweaks,” “Did you get my email,” “Need by COB,” and of course, “Let’s brainstorm around that.” However, there are other sentiments that may be more client-centric or agency-centric that didn’t make this video.

And that’s what got us thinking about this week’s #5Things: The Top 5 Things Overheard in PR Agencies Today. You know, “just a thought.”

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Kraft Foods Sides with PR: ‘It’s Not You, Ad Agencies. It’s Us.’

new kraft foods

Late last week, Kraft Foods announced it was parting ways with many of its advertising agencies. Seven of its 11 ad agencies were unceremoniously shown the door.

The company believes having that many chefs in the kitchen can be bad for cooking. That many agencies playing the game of ‘Telephone’ proves the theory of lost in translation. So, Kraft Foods decided to greatly reduce the white noise. The move to go less with advertising is an effort to align its brands “more strategically with the particular strengths of agencies on our roster.”

Here’s the thing: the company is keeping all 12 of its PR firms on retainer. Strategery!!

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5 PR Lessons to Learn from the World Series

2014WorldSeries

For baseball goobers like yours trulythis is the most wonderful time of the year. It’s the Fall Classic, the MLB Finals, the World Series.

And while my Texas Rangers aren’t anywhere near the picture these days, this is a great series pitching the San Franciso Giants, a borderline dynasty of the ‘teens’, against the beleaguered franchise turned underdog sweetheart, Kansas City Royals. (Yes, those Royals.)

So why not? For this week’s #5Things: we have 5 PR lessons to learn from the World Series.

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20 Tools Every PR Professional Needs to Know

pr swiss army knife

Ever come across the saying “A good craftsman never blames his (or her) tools?”

There is a very real reason for that aphorism: a tool is only as effective as the craftsman (or woman, as it were) who uses it. If you consider the average PR practitioner, you could probably name most of the tools in his/her proverbial toolbox. Most of them are bookmarked in a folder with about four to six items that include Vision…sorry, Cision/Vocus, a couple of necessary subscriptions to PR News, PR Week, and O’Dwyers, and the various and sundry blogs out there discussing what’s up in the industry.

However, in these days of online accessibility, one’s toolbox should be so full of useful tools that you can’t even close it. Don’t know what we mean?

Here’s a list of 20 necessary tools every PR professional should know and use. 

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What You Could Have Bought on ‘National Boss Day’ But Didn’t

Worlds-Best-BossPublic relations is no different than any other industry — folk just have it in for the boss. Come on, people with alphabet soup in your title, statistics prove this to be true.

Even though our unemployment rate ebbs and flows from barely tolerable to utterly uncontrollable, more than 2 million people each month quit. Why? Polls have shown that at least 70 percent of U.S. workers have negative feelings about their jobs – and we shouldn’t assume that PR is any different.

ICYMI (and you probably did, reading that): National Boss Day was last week, and a few brands took the opportunity to honor their bosses promote themselves. If you didn’t get your PR director anything here’s a glorious idea for the PRNewserverse next year.

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5 Important Skills PR Interns Should Possess Before They Get the Gig

pr internInternships have never carried as much importance in PR as they do today.

In this new marketplace, PR agencies can afford to be more persnickety about the people they want to recruit and bring into the fold. They are asked to do so much more. They are expected to get less recognition. And it’s all in the hope that they’ll score a permanent fixture on the team.

You need to have “soft skills” when you walk in the door. That’s not to say you are a dunce looking for direction, but you have assets that are pliable and position you for success. Instead of just getting by on a pretty face and nice cologne, you need to bring a little something to the table.

It’s hard out there for an up-and-comer, so if you want to ensure you get a sniff that AAC or AC job, here is this week’s #5Things: 5 important skills PR interns should possess before they get the gig. 

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