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Posts Tagged ‘public relations’

5 Myths About ‘Viral’ Video Marketing

can-i-make-a-viral-video

Confession: I have been at this PR thing for a while. In that time, I have learned a few irrefutable truths:

  1. There will always be a client that thinks he or she knows more about the media than you.
  2. There will always be at least one agency that can — and will — do it cheaper, faster, and worse than you … and they will still get the business.
  3. There will always be a couple of PR pros on your team who believe the only way to get ahead is to place a knife in your back.

Recently, a new dogmatic fact has crept its way onto the scene, lifted its leg, and marked its territory with authority: Someone — client or fellow flack, it doesn’t matter — will always exclaim, “Oh, we can make that go viral. Easy.

Can we please take that animal out back and make it into glue? Like today?

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

5 Reasons Why the PR Industry Needs to Do Some Damage Control

same thinking PR

Yeah, that’s about it.

For years, your friends at PRNewser have dared to think and write things that some in our industry aren’t too crazy about us posting. Why? We are spilling the secret sauce all over the kitchen floor … and then dance in it to show our panache.

Listicles such as: PR myths that need debunking, traits of bad PR people, the worst PR stereotypes, PR buzzwords that suck, things PR people do to piss off the media, and the highly controversial things the media does that piss off PR people are itemized retrospectives on what ails the industry we all adore.

Yet, public relations is in dire need of PR itself. And here, right on schedule, are five reasons why…

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LIVESTRONG Rides with PR for a New Horizon

nyp livestrong

A few things in this world have been marketed so seamlessly that consumers cannot think about one without the other.

There’s Disney and Mickey Mouse. Nike and Jordan (or Tiger). Volvo and Safety. Starbucks and Coffee. Susan G. Komen or Mary Kay and the color pink.

Branding is very successful when done right, which is why “staying true to the brand” is vital. And then there was LIVESTRONG. It was a global phenomenon because of an amazing story, a charismatic individual, and a yellow bracelet. Yeah, those were the days.

This week, the Austin-based cancer advocacy organization is looking to do it again with true PR strategy, but can they without … that guy?

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A.1. Steak Sauce ‘Breaks Up’ with Its Brand and Gets a #PRWin

A1 old school

That’s right. Old school! It’s how we roll.

I have shared this with many people in the advertising and PR industries:

“Advertising and PR intersect all the time without either industry knowing it. Ads establish position. PR creates perception.”

We need to work together. You know? Like “We are the World,” only without all that mushy singing and fighting world hunger stuff. That said, when a brand or an agency has figured out how to do both, it’s a golden day.

A.1. Steak Sauce did just that via Facebook of all places, and it was glorious in the world of social media, PR, and whatever the hell they put in that hazy brown elixir of yumminess.

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5 Things PR Pros Should Know About Blogging

blog-joke-1

We are asked many interesting questions here at PRNewser. Some of the questions are serious queries into the progression of our craft. Other thoughts come from those who read “Anonymous Tips” as “Confusing Jokes”. They are all okay with us.

One question I get quite a bit concerns breaking into blogging.

While it’s not a mystery, the act of blogging requires several things that most PR professionals already have at their disposal but may not be using correctly. You know, like the ability to write a diagrammed sentence. It’s no one’s fault, really, but it got me thinking about another ‘5 Things.’

So, here are the 5 things PR pros should know about blogging.

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5 Things PR Pros Do to Prepare for the Weekend

Happy-Weekend

We feel you, Fido. It’s 5 O’Clock somewhere.

Ever had one of those weeks when you just couldn’t wait for Friday at 5 p.m.? Of course, you have. So have we, which is what inspired this latest edition of “5 Things.” Everyone in this profession has different ways to prepare for the weekend followed by coping with what happens during the week.

We understand, and we are soooo there with you.

This post is dedicated to you: The flacky warrior whose clients ostensibly call every weekend because they weren’t mentioned in that Sunday edition story you had no clue was running. This is also for the PR professional that wishes he or she could throw their smartphone in a creek somewhere (but then we’d lose all those apps we really like, dammit).

This is post is for all of you. Mazel, mazel. Good things.

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The Top 5 Traits of Bad PR People

bad_pr

For years, PR professionals and organizations have been sharing with the rest of us what makes a good PR practitioner. Don’t you think if all those lists were doing any good, the entire industry wouldn’t have the appearance of skidmarks in a newsroom?

We don’t have the most sterling of reputations, people. Those stereotypes are there for a reason. So, it got me thinking maybe we’re doing this wrong. And then I had it. Back to our listicles of “5 Things.” here are the top 5 traits of bad PR people.

This should do the trick…

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5 Things: The Best PRNewser Listicle Posts of Q1

five-thingsICYMI: We have been having some fun with listicles. You know? The posts that begin with “5 Things…

They get your attention, and for good reason because we try to inundate those posts with information you can use on a daily basis. Thanks to our awesome readers of PR Newser, our “5 Things” lists will continue for at least another quarter. While you have been a vital part of our extended bloggerific family for years, we thought it may be of use to offer the five best “5 things” posts of the first quarter. Based on comments, traffic, interest, and overall journalistic (slash) PR value, here they are for your amusement and edumication.

So, away we go…

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Coming to a Freezer Near You: PR from the Frozen Food Section?

frozen food review

Because even the frozen pork rinds need love

DYK that there has been a shortage in the frozen food section?

Evidently, it has grown to Hungry-Man XXL proportions because the entire frozen food industry believes it has an image problem. It could be America’s push to eat healthy. Possibly, farm-to-table is to blame. Maybe, it is because of all those shows Food Network keeps creating forcing at-home cooks to believe they can be the next Emeril Lagasse.

Whatever the case, the American Frozen Food Institute has decided to invest in a “multi-year, multimillion dollar PR campaign.” Oh, it’s real. It’s very real.  Read more

Successful and Unsuccessful: What’s the Difference in PR?

motivation successI’m a fan of LinkedIn. In fact, “slightly addicted” has been a description hurled in my direction. One day, I was perusing everyone’s fine work when I ran into a nugget from Dave Kerpen, author and chief executive of Likeable Local. And I’ve been thinking about it ever since.

As with most gold in terms of information, there is nothing original — just recycled at the right time.

Kerpen shared a postcard he received (posted after the jump), which should really make you stop and think, if even to reassess what you are doing right or wrong in your creative career. These dichotomies of what is the difference between successful and unsuccessful people are applicable to any vocation.

However, after filtering through it, there are few that really speak to flacks. Enjoy.

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