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Posts Tagged ‘Public Relations Society of America’

Four Additional Business Schools Join PRSA MBA Program

The Public Relations Society of America (PRSA) has announced the four schools that have joined Dartmouth’s Tuck School of Business for a program that will bring PR courses to business schools across the country. The program was first announced back in December. At that time, Dartmouth was the only school committed to the pilot program.

The other schools are Quinnipiac University’s School of Business, Northwestern University’s Kellogg School of Management, University of Maryland’s Smith School of Business, and University of Texas at El Paso’s College of Business Administration.

The additional schools were revealed at the Silver Anvil Awards ceremony last Thursday night. You can read more on Bloomberg Businessweek and take a look at the complete list of award winners here.

The PRSA Has PR Job Openings

The Public Relations Society of America (PRSA) is looking for four staffers, two for the PR department and two for marketing.

The two openings on the PR side were once held by Keith Trivitt, the former associate director of PR for the group, and Diane Gomez, manager of PR. Trivitt has taken a position as director of marketing and communications at MediaWhiz. Gomez will be moving to the PRSA’s marketing department on May 25. All three positions in the organization’s marketing department are new, according to the PRSA.

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Roll Call: JeffreyGroup, Novartis, Viacom, and More

JeffreyGroup, which focuses on efforts targeting Latin audiences, has named Claudia Mejia-Haffner MD of the firm’s New York office and head of the U.S. Hispanic practice. She’ll manage a roster of clients including Clorox, Jose Cuervo, T-Mobile, and Fox Hispanic Media. Mejia-Haffner was previously VP of Axis, the IPG firm targeting Hispanic and African-American audiences and has served as a VP at Hill+Knowlton Strategies.

Michele Galen has been named the head of communications at pharmaceutical giant Novartis. She was previously VP and global head of comms and advocacy for the company, based in Basel, Switzerland. She joined the company in 2001.

Viacom Entertainment Group has promoted Tim Bruno to SVP of event production, talent development, and studio relations. Bruno will add production duties to a number of awards shows and events to his list of duties and will continue to lead talent development and motion picture studio relations. Viacom Group brands include Comedy Central, Spike TV, and TV Land.

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IPR and Partners To Devise New Measurement Standards

The Institute for Public Relations has teamed with the Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management to create a series of standards and best practices for PR measurement and research.

According to the IPR, the coalition will each tap agencies, clients, and others to come up with a set of standards that will be used voluntarily to analyze traditional media efforts, social media work, and corporate communications efforts.

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Voting on the #PRDefined Finalists is Happening Now

The campaign to update the definition of public relations has reached the public voting phase. With the suggestions narrowed to three, the PRSA and its 12 partners have put the contenders to the people. They are:

Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Public relations is the strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.

Click here to cast your vote. The Public Relations Defined campaign is accepting votes through February 26 with the results expected the following week.

PRSA, Five Business Schools To Offer MBA Course in Public Relations

The Public Relations Society of America (PRSA) is leading an initiative to bring public relations courses to MBA programs. The group is working with Paul Argenti, communications professor at Dartmouth’s Tuck School of Business to come up with a curriculum that will be taught at that school through a pilot program. Four other participating schools have yet to be determined. The course will be available at these pilot schools in 2012 with the goal to take them nationwide in 2013.

Argenti talked with Businessweek for a story about the program and why it’s important to make PR part of business school coursework (crisis know-how is part of it).

The program was preceded by research commissioned by the PRSA and conducted by MWW Group and Kelton Research that found that 93 percent of business execs think PR is as important as other marketing disciplines. Also, 98 percent think that PR should be included in the business school curriculum. And less than half of the 59 percent of business execs who said they hired a business school grad in the last three years found that the grad had the skills to protect the company’s reputation.

An infographic (two in one day!) about the research is available after the jump.

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So Far, PR Defined as ‘Organization,’ ‘Communication,’ and ‘Public’

The Public Relations Society of America has published a “snapshot” of what they’ve gathered so far from its #PRDefined initiative, and the results are a little… hmm…

Last week, the PRSA announced the initiative, which seeks to crowdsource a modern definition of public relations. The campaign has gotten a write-up in The New York Times and other outlets, and we’ve seen links and info about the campaign zipping around on Twitter.

So what words have people been submitting in order to redefine the profession, its purpose, and its place in the world? The top four words are “organization,”  ”public”, “communication,” and “relationships.”

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MSLGroup and PRSA To Host a Conference

MSL Atlanta and the Public Relations Society of America‘s Employee Communications Section are launching Connect ’11, an event focused on engagement with “unwired” employees like those in manufacturing and retail.

“These remote and non-wired employees are frequently the heartbeat and frontline representatives of an organization. So in an age when information moves at the speed of light and customers may find out company information before the company’s own employees, how can internal communications leaders keep these non-wired stakeholders informed and up-to-date?” said Jason Anthoine, SVP and the office’s brand and talent practice head. Good question.

JetBlue’s Jenny Dervin, Mike Mills from Nationwide Insurance, and Renee Kopkowski from Mars Chocolate North America are among the slated speakers. The event takes place November 8. More info here.

PRSA and O’Dwyer: Can’t We All Just Get Along

The latest in the never-ending back-and-forth between Jack O’Dwyer and the PRSA: O’Dwyer, who, if we’re not mistaken, had been talking about being barred from this week’s PRSA conference for weeks, showed up at the conference in Florida and was barred. He was sure to let everyone know. The PRSA gave him lunch anyway.

Interestingly, the National Press Club has issued a statement saying it was “disappointed” to learn that O’Dwyer had been banned. With knowledge of the longstanding “disagreements,” the organization tried to negotiate with the PRSA, but the PRSA wouldn’t budge on its position to keep O’Dwyer out.

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PRSA Launches Philanthropic Awards

The Public Relations Society of America (PRSA) has launched PRServing America, an awards program that will recognize members’ philanthropic programs. These programs will serve a number of uses, such as content featured on the PRSA website, in the organization’s white papers, and as learning tools for conferences and webinars.

Submissions will be due annually on April 1 and will be handed out in June during the PRSA Leadership Rally. Campaigns will be judged based on planning and content, originality, resources, results, and the initiative’s potential to advance the PR profession.

For more info about the program and how to enter, click here.

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