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Posts Tagged ‘Publicis Groupe’

Publicis Takes Majority Stake in Big Fuel

Publicis Groupe announced today that it has taken a 51 percent stake in Big Fuel, a New York social media agency. Big Fuel will be integrated with Vivaki as the social media arm of the company’s digital firms, which include Digitas and Razorfish.

According to the press release announcing the stake, Publicis could purchase 100 percent of the company by 2014.

Big Fuel has 170 employees, growing from 30 in 2010. Publicis’ press release also states that the company is expected to experience a 500 percent year-over-year increase in revenue to nearly $30 million. Its clients include GM, Clorox, and Colgate-Palmolive.

Last week, Ad Age speculated about the move, writing, “All told, the Big Fuel acquisition gets Publicis one step closer to achieving its goal of deriving 35% of total revenue from digital business.” The article goes into detail about Publicis’ May acquisition of Rosetta Marketing Group for $575 million, another digital investment.

Publicis Acquires Chinese Firm

Publicis Groupe has acquired Chinese PR and marketing firm Genedigi Group, which has offices in Beijing, Shanghai, and Guangzhou.

Genedigi Group has 400 comms pros on staff and works with more than 50 clients domestically and abroad across industries like consumer goods, automotive, and IT. Its work covers PR, events, digital marketing, and research.

Genedigi will continue to operate under its own name and under the leadership of founder Xiao Jun. It’s now part of the MSLGroup Greater China network of 650 staff members in 11 offices. According to MSLGroup, it’s now the largest PR firm in Greater China.

Publicis has also recently acquired Beijing-based Dreams Communications and Eastwei Relations.

Lévy Staying Put at Publicis

This week, Publicis Groupe shareholders voted to raise the age limit for management board members from 70 to 75. This means that Maurice Lévy, the Groupe’s 69-year-old chairman and CEO, can stay on for another five years while a successor is selected.

Publicis firms include MSLGroup as well as advertising giants Saatchi & Saatchi and Leo Burnett.

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Publicis Reports Organic Growth Up 6.5 Percent in Q1

Publicis Groupe reported its Q1 2011 earnings, announcing a 6.5 percent increase in organic growth, up from 3.1 percent in Q1 2010. Revenue for the quarter was €1.29 billion (about $1.87 billion by today’s currency exchange rate) up 10.7 percent from the €1.16 reported this time last year.

“Our investments in digital are paying off, and the signals we are getting from emerging markets are highly encouraging. As before, China has priority status; we expect our business there to double by 2013,” Maurice Lévy, Publicis chairman and CEO said in a statement. Net new business wins totaled nearly $2 billion he added.

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Publicis Sells Back Majority Stake in Freud

Publicis Groupe announced on Friday that it has sold back its majority stake in Freud Communications. Publicis first purchased the 50.1 percent majority in the firm in 2005. According to the Financial Times, revenue at Freud Communications grew to £33 million last year after the purchase. The purchase deal valued the company between €70 million and €80 million. Freud clients include Sony and Nike.

British ad agency Abbot Mead Vicker bought Freud in 1994 only to sell the firm back in 2001 after AMV was purchased by Omnicom.

Publicis Acquires UK Agency

Publicis Groupe has acquired Kittcatt Nohr, an agency with 68 integrated comms specialists and a client roster than includes Toyota and Waitrose. The firm will be merged with Digitas in the UK to form Kittcatt Nohr Digitas, part of the VivaKi network with 150 staff members and a client roster with names like P&G and Delta Airlines.

The new firm will be led by CEO Marc Nohr and Paul Kitcatt, chief creative officer. Sav Evangelou, the executive creative director of Digitas London has been promoted to an international position.

Publicis Takes Majority Stake in Brazilian Firm

Publicis has purchased a majority stake in Brazilian firm Andreoli MS&L. It will be renamed Andreoli MSL Brasil and will serve as the hub for the MSLGroup’s network of agencies across Latin and Central America.

The firm has a staff of 45 specialists with expertise in corporate communications, consumer, public affairs, and crisis comms. Clients include Danone, Royal Bank of Scotland, and Sodexo. Founder Paulo Andreoli will report to Jim Tsokanos, president of MSLGroup Americas.

The firm has been part owned by Publicis Groupe since 2001.

Levy and Sorrell On Their Companies and the Industry

CEOs Maurice Lévy (Publicis Groupe) and Sir Martin Sorrell (WPP) recently spoke with reporters about the state of their businesses and the industry.

Lévy, talking with EuroBusiness Media, had a good outlook for economies around the world. This following a good showing for Publicis in Q3.

“Europe is slowing down a little bit, the US is strengthening a little bit, and fast-growing markets,” like Brazil, are growing by leaps and bounds, he said. He adds that he’s heard predictions for growth in Brazil by as much as 20 percent. But he would be happy with 15 percent. Levy’s video is quite long – about 20 minutes – but it’s broken into segments.

Sorrell, talking with Bloomberg, touted the strength of WPP right now, saying that “Q3 on its own, is back to where we were in 2008,” However, he says, the number of people at the firm is less, as is the case at other firms.

“We’re doing the same volumes in Q3 as Q3 2008 with fewer people,” he said.

Publicis Reports 9.2 Percent Organic Growth for Q3

Publicis Groupe made its third quarter earnings announcement today, reporting 9.2 percent organic growth. Revenue for the quarter totaled €1.32 billion (about $1.84 billion, using today’s currency conversion rates), a year-over-year increase of 26.1 percent.

For the first nine months of the year, the company reported 6.6 percent organic growth and $4.8 billion in net new business. Revenue totaled about €3.86 billion (about $5.38 billion) for the year so far.

Forty-eight percent of revenue generated was attributed to the Specialized Agencies and Marketing Services division (SAMS), which includes both the company’s digital arm and PR firms, such as MS&LGroup.

Like Ketchum’s Ray Kotcher, Publicis CEO Maurice Levy attributed some of the company’s  positive results to the BRIC markets, where revenue increased 15.6 percent. “In addition to reshaping our strategy to accelerate growth in China, we have made acquisitions in this country (G4), in India (20:20) and in Brazil (AG2 and Talent Group),” he said in a statement.

He also highlighted growth in North America, which totaled 12 percent, and the company’s focus on digital, which now accounts for 44.4 percent of revenue in that region. The earnings announcement is available here.

Publicis Groupe Makes India Acquisitions

Paris-listed Publicis Groupe has announced its intent to acquire majority stakes in Indian agencies 20:20 Media and 2020Social. Set to become part of MS&L Group, Publicis Groupe’s PR and events network, the two join Indian public relations consultancy Hanmer & Partners, which MS&L acquired in 2007.

20:20 Media is a public relations firm with a staff of over 140 and a focus on technology communications, according to online business magazine www.domain-b.com. 2020Social, meanwhile, is a social media consultancy that primarily serves “C-suite executives, marketers and PR directors.”

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