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Posts Tagged ‘Publicity Club of New York’

The Diverse Dimensions of Pitching Shelter and Design Stories

Lonny Magazine Door Numbers PRN PostAspirational or accessible, fabulous celebrity properties or home makeover solutions, brand new items or older but undiscovered products? These are a few of the many choices in the disparate home, garden and design media category. Types of outlets have also expanded, from coveted ‘shelter’ magazines to sought-after blogs to TV shows and out-of-home taxi video segments.

Pitching opportunities for stories and product placements have similarly increased. PCNY’s panel on Monday featured editors and producers from six home and design media outlets, all providing clues about optimal approaches. They also offered tips about what to send, such as photos or videos. One brand even has a ‘submit story’ button on their site.

The following national and local media outlets and panelists were represented:
NBC/LXTV Open House, Tracy Evers, supervising producer
Hearst Design Group’s 3 brands: Elle Décor, House Beautiful and Veranda, Orli Ben-Dor, Market Editor
Lonny, digital magazine, John Newlin, editor-in-chief, Livingly Media
Apartment Therapy blog, Maxwell Ryan, founder and CEO
Inhabitat website, Jill Fehrenbacher, founder and editor
The New York Observer newspaper, Kim Velsey, senior editor, real estate, development, urban planning

(First image is courtesy of Lonny.com, and second image is courtesy of Veranda.com)

Below is a brief rundown by outlet:

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Keep it Light When Pitching Lifestyle Media

“People want to wake up and laugh,” observed Joe Pardavila, producer of WPLJ-FM’s The Big Show With Scott & Todd. Aside from humor, stories that make people feel good also stand a better chance of breaking into the lifestyle sections of media websites, radio and television shows. That was the consensus at a panel that included Pardavila and other editors and producers from the lifestyle beat.

They appeared at a Publicity Club of New York event on Wednesday featuring New York Daily News’ website, Fox 5’s Good Day New York, HuffPost Women and BuzzFeed Shift. The panelists advised on pitching tips and faux pas to avoid.

Since New York is a market saturated with news and events, the local media outlets emphasized that the bar is high for what will capture the audience’s interest. As Lindsay Goldwert, editor at New York Daily News website’s Living section cautioned, their stories need to pass the “Get out!” or “Seriously?” test.

All five speakers also provided a snapshot of their media brands.

Good Day New York airs for 5.5 hours in the morning. “They’re all local segments, and they run the spectrum,” executive producer Jason Hartelius explained. So don’t send him invites to cover an event in Alaska, as recently happened. Instead, send pitches with catchy subject lines, such as “Hugh Laurie trades his stethoscope for a piano” as a heads-up that the actor is performing in concert in New Jersey.

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Pitching Pointers from Mobile Media Mavens

As mobile’s momentum continues, the pace of articles, conferences and new apps has intensified. At PCNY’s event on Tuesday, panelists discussed the maze of mobile options. Editors and reporters covering the mobile beat at GigaOM, Mashable, TechCrunch, SAI Tools (Silicon Valley Insider), and Ad Age offered pitching guidance and brand overviews, since most have undergone major changes recently.

Company size, funding, marketing budgets, Silicon Valley vs. Alley location, and product uniqueness all matter for mobile stories. Startups often don’t make the cut unless they’re well funded, and it’s a tough sell if you’re just another app.

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‘GMA’ Producer: ‘The Bar Is High for What Will Air’

“The TV moment that people will think about afterwards” helps determine what will appear on talk shows, according to Patty Neger, coordinating producer at Good Morning America.

She was a panelist at the Publicity Club of New York event on Thursday about pitching morning and daytime TV talk shows.

Neger advised thinking of “the visual ways to tell stories in terms of videos, photos and graphics, since it’s not just talking heads.” The GMA anchors are also active on social networks, so she suggested including social media tie-ins with the pitch.

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The Skinny on Pitching Beauty and Fashion Media

“One-size-fits-all” doesn’t work any better in PR than it does in fashion, according to panelists at the Publicity Club of New York event about pitching beauty and fashion media on Tuesday. Instead, the editors and producers prefer concise, customized pitches along with headlines. As Lori Bergamotto, contributing style editor at Lucky remarked, “Clear is the new clever.”

Sending samples of clients’ beauty products that the editors can test is encouraged, as well as photos of fashion items. In addition, “Stats and studies or online polls conducted by brands,” are also welcome, noted Eleanor Langston, beauty director at Fitness.

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PCNY Luncheon Panel Offers Tips for Pitching Business Media

This post was written by Nancy Lazarus, contributor to PRNewser

Photo: Courtesy of Peter Himler
Left to right:  Andy Hoffman, Fox Business Network; Alisa Roth, American Public Media’s
Marketplace; Gregg Greenberg, TheStreet.com; Lisa Murphy, WNYW-TV; Mark White, Bloomberg TV

At the Publicity Club of New York’s Business News panel lunch on Tuesday, the speakers agreed that interest in business news has remained high ever since the recession.  Gregg Greenberg, reporter at TheStreet.com, said, “Americans have become smarter about finance, and now the average household can understand key economic indicators.”

Each of the panelists gave a brief overview of their business news outlet and offered tips on the types of stories they cover. Details after the jump. Read more