Publicity Club of New York - PRNewser

Keep it Light When Pitching Lifestyle Media

Nancy Lazarus — Thu, 09 Aug 2012 09:38:58 +0000

“People want to wake up and laugh,” observed Joe Pardavila, producer of WPLJ-FM’s The Big Show With Scott & Todd. Aside from humor, stories that make people feel good also stand a better chance of breaking into the lifestyle sections of media websites, radio and television shows. That was the consensus at a panel that included Pardavila and other editors and producers from the lifestyle beat.

They appeared at a Publicity Club of New York event on Wednesday featuring New York Daily News’ website, Fox 5’s Good Day New York, HuffPost Women and BuzzFeed Shift. The panelists advised on pitching tips and faux pas to avoid.

Since New York is a market saturated with news and events, the local media outlets emphasized that the bar is high for what will capture the audience’s interest. As Lindsay Goldwert, editor at New York Daily News website’s Living section cautioned, their stories need to pass the “Get out!” or “Seriously?” test.

All five speakers also provided a snapshot of their media brands.

Good Day New York airs for 5.5 hours in the morning. “They’re all local segments, and they run the spectrum,” executive producer Jason Hartelius explained. So don’t send him invites to cover an event in Alaska, as recently happened. Instead, send pitches with catchy subject lines, such as “Hugh Laurie trades his stethoscope for a piano” as a heads-up that the actor is performing in concert in New Jersey.

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Pitching Pointers from Mobile Media Mavens

Nancy Lazarus — Wed, 06 Jun 2012 12:26:53 +0000

As mobile’s momentum continues, the pace of articles, conferences and new apps has intensified. At PCNY’s event on Tuesday, panelists discussed the maze of mobile options. Editors and reporters covering the mobile beat at GigaOM, Mashable, TechCrunch, SAI Tools (Silicon Valley Insider), and Ad Age offered pitching guidance and brand overviews, since most have undergone major changes recently.

Company size, funding, marketing budgets, Silicon Valley vs. Alley location, and product uniqueness all matter for mobile stories. Startups often don’t make the cut unless they’re well funded, and it’s a tough sell if you’re just another app.

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‘GMA’ Producer: ‘The Bar Is High for What Will Air’

Nancy Lazarus — Fri, 22 Jul 2011 11:39:27 +0000

“The TV moment that people will think about afterwards” helps determine what will appear on talk shows, according to Patty Neger, coordinating producer at Good Morning America.

She was a panelist at the Publicity Club of New York event on Thursday about pitching morning and daytime TV talk shows.

Neger advised thinking of “the visual ways to tell stories in terms of videos, photos and graphics, since it’s not just talking heads.” The GMA anchors are also active on social networks, so she suggested including social media tie-ins with the pitch.

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The Skinny on Pitching Beauty and Fashion Media

Nancy Lazarus — Wed, 18 May 2011 11:27:16 +0000

“One-size-fits-all” doesn’t work any better in PR than it does in fashion, according to panelists at the Publicity Club of New York event about pitching beauty and fashion media on Tuesday. Instead, the editors and producers prefer concise, customized pitches along with headlines. As Lori Bergamotto, contributing style editor at Lucky remarked, “Clear is the new clever.”

Sending samples of clients’ beauty products that the editors can test is encouraged, as well as photos of fashion items. In addition, “Stats and studies or online polls conducted by brands,” are also welcome, noted Eleanor Langston, beauty director at Fitness.

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PCNY Luncheon Panel Offers Tips for Pitching Business Media

Tonya Garcia — Thu, 16 Sep 2010 15:29:56 +0000

This post was written by Nancy Lazarus, contributor to PRNewser

Photo: Courtesy of Peter Himler
Left to right: Andy Hoffman, Fox Business Network; Alisa Roth, American Public Media’s Marketplace; Gregg Greenberg, TheStreet.com; Lisa Murphy, WNYW-TV; Mark White, Bloomberg TV

At the Publicity Club of New York’s Business News panel lunch on Tuesday, the speakers agreed that interest in business news has remained high ever since the recession. Gregg Greenberg, reporter at TheStreet.com, said, “Americans have become smarter about finance, and now the average household can understand key economic indicators.”

Each of the panelists gave a brief overview of their business news outlet and offered tips on the types of stories they cover. Details after the jump. continued…

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