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Posts Tagged ‘publishing’

Newspaper Publishers’ Arch-Nemesis Is Maine’s Gov. Paul LePage

MaineQuit blaming the economy, newspaper publishers. Stop accusing the Internet, National Newspapers Publishers of America (NNPA). Hey, International News Media Association (INMA), slow down on your blog hate.

Your vitriol should be aimed in one clear direction — Augusta, Maine and the office of Gov. Paul LePage.

He was at a recent GOP rally celebrating the new RNC headquarters in Androscoggin County. Sounds like a happening place, right? I suppose the sauce was flowing as he got a little randy from the lectern and shared that he hates your wretched, ink-stained guts.

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Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

People Magazine Sued for Discrimination

whitetalkblacktalkOften in the hallways of schools or reality TV, you will hear some dolt saying something that involves little intelligence, like, “Man, she doesn’t sound black.

As if someone who sounds black must reverberate like Barry White. Conversely, someone who “sounds white” should have a douchey resonance, speak in text lingo, and use the word “bro” without a hint of irony.

You wonder why we bring this up? Enter into the fray People magazine, which used the topic to earn itself a nice lawsuit. Read more

The New York Times, Washington Post Become Strange Bedfellows with New Deal

MOZILLA

They’re going to try.

BREAKING: Newspaper publishing hasn’t been doing too well. In fact, almost as well as the rest of the news in America.

As most purveyors of the news in this lovely industry, that is an all-too-familiar, and quite heartbreaking, headline. Nonetheless, this is the world in which we live.

To combat those dwindling numbers of circulation and — even worse — those of subscribers to the dreaded paywall, publishers have been pining away to discover how to earn someone of that pre-Internet revenue back in their coffers. And so, two mortal enemies become BFFs and ironically, visit the Internet for salvation.

What is that annoying song? Oh… “What does the Fox say?”

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The New York Times Has Answer for Lost Revenue in Newspapers: NYT Opinion App

NYT OpinionLove to complain? Love to gripe? Love to just get it all off your chest? Basically, are you from New York?

If so, there’s now an app for that too. Introducing The New York Times’ answer to lost revenue in this new economy where everyone reads news on this Interweb thingy: NYT OpinionSomeone in the NYT Company is doing their homework because this says to the publishing world, “If you can’t beat ‘em, join ‘em … and then editorialize it.”

They did and it’s working.

(NOTE: I am not from New York, but all my colleagues on PRNewser [including our fearless leader] are, so this will probably be my last post for that wise crack. Crap.) Read more

Newspapers Get Worst News Ever: Now They Cause Allergies

ah choo

I should have majored in computer science.

For decades, newspaper publishers and media giants alike have seen the erosion of its medium widdle into a blob of ink. You know, like Jello, only not as appetizing.

Many of these beleaguered brands have tried to grow with the times (e.g., San Francisco Chronicle, The Dallas Morning News, The New York Times, Chicago Tribune), and for that, PR peeps and consumers alike have responded well.

However, this latest news to come out Baltimore just may be the death knell for the entire industry. What could be so tragic? What is so heinous? There is now a real allergy to newspaper ink. Oh yeah, it’s real.

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Hearst Prepares for Lawsuit Over Unpaid Internships

Hearst BuildingWe’ll begin this story with a disclaimer: Hearst is a Mediabistro partner. There you go.

That said, the publisher has a huge PR problem on its hands in the form of a big-news lawsuit—and its lawyers have begun to prepare by contacting affected parties in order to solicit positive testimony. We’re not quite sure that will work.

The story: When Diana Wang applied for an internship at Harper’s Bazaar, her only real goal was to make her mark on the fashion industry. She knew that it wouldn’t amount to a full-time job (it was her seventh unpaid internship), and she told New York Magazine of saving every penny in order to afford the opportunity to work as “head accessories intern” at Bazaar.

The work was considerable: Wang supervised eight other interns, and she claims that editors at the magazine told her that her internship “should be considered a real job.”

Unfortunately, the internship did not lead to the fashion gig she craved—or any other gig. Her supervisor was bold enough to tell her that she wasn’t ready for a job in fashion and that she should consider another internship. With that, she started considering her options. Given the fact that she worked a full-time schedule and drew no discernible benefits from the internship, Wang decided to file a lawsuit claiming that the internship was actually an unpaid job—and 3,000 other former interns joined her.

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Sarah Palin to Write Diet Book

The halcyon days of 2008 seem like a distant memory to most of us, but the predictable lamestream media has yet to recover from its fascination with former Alaska governor and vice presidential nominee Sarah Palin.

When Sarah went shopping in LA’s Studio City this week, the trusty paparazzi were there to capture all the action—and the resulting photos led gossip blogs to speculate about her apparent weight loss.

Never one to let the story get away from her, Palin (sort of) responded in an email to People magazine, stating that her family “…is writing a book on fitness and self-discipline focusing on where we get our energy and balance as we still eat our beloved homemade comfort foods!”

Palin and husband Todd have always identified as proud hunters–and Sarah has commented on her “high protein”, Atkins-style diet in the past. In her first post-election interview way back in ’08, she spoke with Fox News Channel’s Greta Van Susteren while preparing a moose chili that sounded quite delicious. We think she may be onto something here!

As of this morning, no publisher or date for the book has been announced.

Will Sarah hire Nancy French, ghostwriter of daughter Bristol’s memoir, to pen this meaty tome? Will this new project help revive the Palin brand? More importantly, why didn’t Kris Jenner think of this first? “Kooking with the Kardashians” practically writes itself!

What Will ‘The Future of Storytelling’ Look Like?

Charlie Melcher has been upending traditions and expectations in the publishing industry for more than 25 years. He first broke onto the scene in a big way with Madonna’s notorious “SEX” book, and his company Melcher Media published a string of successful titles ranging from Eminem’s autobiography to Al Gore’s “An Inconvenient Truth” before Melcher was forced “out of [his] comfort zone” in 2009 by a market that continues to push the industry in a digital direction.

Melcher Media’s first significant digital project was creating an app tie-in to Gore’s most recent book, “Our Choice”. After the app ruled the iTunes store for a few weeks and received both a David Pogue write up in The New York Times and a design award from Apple, Melcher became more fully invested in the idea of “reinventing the book for the digital age” and turning traditional narratives into multi-media experiences.

Melcher has some big ideas about the future that extend well beyond the world of traditional publishing and into the basic practice of storytelling, or the human desire to share and re-share personal narratives that touch us, move us, and even infuriate us. This Friday, October 5th in New York’s Snug Harbor, Melcher Media will host a one-day summit titled “The Future of Storytelling” to begin the complex task of turning those ideas into reality—and you’re invited.

This won’t be your conventional media gathering;

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Helen Gurley Brown, Longtime ‘Cosmo’ Editor, Dead at 90

Ad Age reports that Helen Gurley Brown, who spent more than thirty years as editor of Cosm0poltian after publishing her revolutionary 1962 book Sex and the Single Girl, passed away Monday at the age of 90. She was a true trailblazer in the publishing industry: Under her leadership, Cosmo became a beacon of the sexual revolution and challenged many of the day’s sexist notions, chief among them the widely held beliefs that women need marriage to find fulfillment and that sex should only occur within that august institution. Cosmo grew to be a bible of sorts for independent, fashion-conscious, liberated women–or “Cosmo girls” as Ms. Gurley Brown called them. “Good girls go to heaven,” she often said, “but bad girls go everywhere.”

Even after Bonnie Fuller took over as editor in chief of Cosmo in 1997, Ms. Gurley Brown spent many years overseeing the magazine’s international editions, a position that allowed her to offer her advice to Cosmo-affiliated editors all over the world. In a typically irreverent 2000 interview with Dow Jones Newswires, she noted that these editors were not required to take her advice, but they usually did “because it works.” Who would argue?

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