It’s that time of year again — pumpkin-flavored everything lines the shelves at grocery stores and adorns the menus of coffee shops and bakeries alike, perpetuating that festive fall feeling. But what happens when businesses deprive loyal customers of their pumpkin-licious treats? If the business in question happens to be Starbucks, and the treat happens to be the uber-popular and highly-marketed Pumpkin Spice Latte, the answer is “sheer pandemonium.”
Since the seasonal $4 favorite made its fall debut in September, through-the-roof demand has created a challenge for stores that can’t seem to keep the magic ingredient (pumpkin flavored sauce) in stock. It’s even prompted some baristas to make pilgrimages to other branches of the java giant, seeking extra bottles of what can only be described as the holy grail of the pumpkin flavored world.
And when infrequent deliveries of the syrup (and the failure of the wandering baristas to secure back-up doses) requires customers to go without their fall fix, the resulting rage, despondency, and madness might take even seasoned baristas by surprise.