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Posts Tagged ‘QR code’

PRNewser Poll: Will QR Codes Follow in the Flip Cam’s Footsteps?

As we’ve noted recently, QR codes are popping up in a lot of places, and they’re becoming a popular marketing tool for a variety of industries.

However, it has been mentioned by tweeters and in the media that Google is already looking elsewhere, turning to Near Field Communications (NFC) technology. This prompted today’s PRNewser Poll question.

Will QR codes continue to grow in marketing use for the foreseeable future? Or are QR codes destined to be the next Flip cam, serving as a technological middle ground until the next big thing (in this case, smartphones/NFC) comes along and overtakes it?

Let us know what you think by next Wednesday at noon. And, as always, the comments are open.

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Marketing Use of QR Codes On the Rise

Recently, we wrote about findings from an MGH study showing that about a third of consumers have used QR codes, but nearly three quarters said they would use them in the future. Marketers seem to be banking on that 70 percent (and the impact that mobile will have) because we’ve noticed a number of campaigns in just the past couple of weeks where the QR code is central.

The Hershey Harrisburg Regional Visitors Bureau sent us a note about their 2011 Visitors Guide, which has a QR code on that cover that sends users to a contest page and allows them to download a travel apps guide for free. The guide is also chock-full of QR codes.

“The growth of cell phone users with GPS-enabled smartphones has changed the way we market our destination to business and leisure visitors. This new tool has already marked the next major transformation in our travel industry,” said Mary Smith, president of the HHRVB in a written statement.

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TwitterMoms Awarding Its ‘Seal of Approval’

TwitterMoms, a mom network of over 27,000 members, has introduced its own seal of approval system that will rely on real-life evaluations for products. The TwitterMoms Seal of Approval will also give consumers the ability to view ratings and feedback via a mobile site accessed by a QR code.

According to the press release, product evaluations are conducted by a diverse panel of moms – from different economic backgrounds, various geographic areas, and with different sized families. “To be awarded the Seal of Approval, a product must meet or exceed expectations in all areas of the evaluation 85% of the time and the same percentage of evaluators must be willing to recommend the product to others,” the press release says.

Quickie Manufacturing and P&G have partnered with TwitterMoms for its evaluation. A new version of Quickie’s Microfiber Twist Mop will launch next month with the TwitterMoms Seal of Approval. And P&G’s Dawn dish soap has used a TwitterMoms panel to evaluate a claim in one of its ads.

“For marketers, the benefits are twofold: They get customer feedback on products and marketing strategies, and they’re able to escape some of the finger-pointing that comes from sending bloggers new products, often in hopes of getting gushy reviews,” Elaine Wong writes for Adweek. Companies pay TwitterMoms to participate and TwitterMoms pays its panelists.