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Posts Tagged ‘Quartz’

New Media Influencers on Rebranding, Expansion and ‘Obsessions’

Mic.com Logo“Voice, perspective and messages framed so they resonate with younger readers have all become more important in media now. That means having our ears to the ground in politics and entertainment, then packaging topics accordingly”, said Jake Horowitz, founder and editor of Mic (formerly PolicyMic).

Mic is among a growing number of media brands that launched or renamed recently, like re/code (formerly AllThingsD), Vox.com and Quartz. Editors from these outlets appeared on a PCNY panel on Thursday to discuss their latest moves.

While these sites generally don’t use PR-related pitches, that may change over time. Given their global focus, one could equate landing a story in these outlets to the U.S. soccer team’s World Cup game vs. Ghana: challenging but not impossible.

Here’s a brief rundown on each outlet and their approach.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

4 Tips for Writing Email Pitches That Reporters Will Read

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In case you’re just a little bored with “how to pitch” stories…here’s another one!

Confession: we know how frustrating the process can be. We also know that being a good writer does not always make one a good pitcher.

Mattan Griffel, CEO of app launch service One Month Rails, wrote a great Medium piece on emails that busy people might actually read—and while he wasn’t specifically writing about pitches or addressing PRs, his points still apply.

We’ve adapted them after the jump.

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Cheerios Anti-GMO Move: PR Win, Marketing Stunt, or Both?

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Lots of people really don’t like the concept of genetically modified organisms in their food; just check out what happened to Cheerios when they tried to let Facebook fans get creative back in 2012.

The people who hated on General Mills for GMOs a year ago were probably glad to hear the news that the company will no longer include any “genetically engineered ingredients” in its primary product, plain old Cheerios. In the words of The Motley Fool, GM “[said] no to Monsanto” in the interest of corporate reputation and sales.

Seems like a case of social media outrage leading to positive change, right?

Not so fast.

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The Grommet and Hotwire PR Bring More Attention to Female-Powered Startups

Jules Pieri headshotYou may know The Grommet—formerly the Daily Grommet—as an e-commerce site that helps designers launch their newest consumer creations.

But if you’ve been following business news over the past few months, you’ve probably also heard from founder/CEO Jules Pieri on the challenges of publicity and fundraising as well as the roles played by women in today’s startup world.

Earlier this month Fortune named Pieri, who calls her company “an online mashup of QVC and Kickstarter”, one of the world’s 10 most powerful female entrepreneurs.

She knows of what she speaks:

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Twitter Made Last-Minute Edits to Better Spin Its IPO

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You may have heard that Twitter made its IPO official this week. Despite the nonchalance of the filing announcement in September, the team put quite a bit of thought into it—and Quartz noted some revealing changes made in the four drafts the company wrote since July before making it official.

The process is nearly identical to refining the language in multiple versions of a press release, and it’s fascinating.

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‘Social Media Manager’ Jobs Are on the Way Out

It’s still great to be a social media “ninja”, “guru”, “maven” or “master”, but those phrases probably won’t appear in your next job title (thank God). Neither will “manager.”

Yes, you can now earn an MBA in Social Media Management, but the wisdom of doing so looks less and less certain. Quartz reported this week—via jobs site Indeed—that growth rates for “Social Media Manager” listings fell by half this year (August 2012 to August 2013) while the number of jobs with “social media” somewhere in the description nearly doubled over the same time period.

It’s also true that “social media expert” was one of the fastest-growing jobs for 2013, but that just tells us that companies are coming up with new terms to describe an evolving role. In this case, titles really don’t matter all that much.

Two takeaways:

  • Don’t bother limiting your job search to positions that include social in the title. There’s a good chance your ideal gig will fall under a different heading.
  • While social experience remains extremely important in terms of making yourself attractive to employers, brands and other businesses are, for the most part, no longer delegating all social duties to one person. Everyone’s on Twitter now, and it’s a skill you’re all but expected to have if you work in media, communications or marketing. This is true whether you’re a journalist, a PR professional, or a tech startup founder.

So keep that in mind—and follow Quartz on Twitter.