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Posts Tagged ‘Radian6 Technologies’

David Spinks, Co-Founder of BlogDash: ‘The ‘Influencer’ World is a Crazy Place’

Are there already too many services and tools on the market looking to improve media and blogger relations? David Spinks thinks there is room for one more, and he makes a compelling case. BlogDash, a recently launched “blogger outreach dashboard” which Spinks co-founded with Marc Duquette, has already signed up 400 businesses.

PRNewser spoke to Spinks to learn more about the service and how it hopes to break through in a crowded market.

Tell us about BlogDash, specifically what makes it different from other blogger or media relations services?

BlogDash is a platform built to connect bloggers and brands…like a LinkedIn for the blogosphere. Most media relations services are one-sided.  They gather data about bloggers and media, and then sell that data to businesses. They don’t take into account the blogger’s needs.  By allowing bloggers to take full control of their profiles and giving them the chance to choose what kinds of opportunities they’re open to receiving, it reduces spam, and creates a more valuable connection for both sides.
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Tools Round Up: SalesForce Acquires Radian6

SalesForce, the customer management software company, has acquired social media monitoring company Radian6 Technologies for $340 million — $276 million in cash, $50 million in stock with $10 million in stock and $4 million in cash to Radian6′s founders. The social media management and monitoring area has been getting some attention lately with Vitrue and Buddy Media both getting millions of dollars in funding.

Groupon has chosen MicroStrategy, a business intelligence company, for analysis of customer behavior and purchasing. Groupon will glean what customers are purchasing, location details, demographic information, and more.

Seattle Children’s Hospital has chosen Cision for media monitoring and analysis and media campaign planning.