Move over Janet Jackson. Say hello to the lustful carnival of floating skin that is women’s water polo. That’s right, last Wednesday during a qualifying match between the USA and Spain, American player Kami Craig briefly exposed a Spanish player’s breast during an underwater skirmish. NBC aired the incident to the world, which hasn’t been the same since. Just imagine it. An entire breast. Under water.

The salacious chlorinated romp lasted for entire seconds, and will live forever on the Internet. In fact, today, this article headlined the New York Times website. There are plenty of companies and brands that will pay handsomely for that level of exposure PR. Now they all know what to do. Nudity never fails. Sex sells. Every PR expert knows this well, though not every PR campaign capitalizes on this knowledge.

One brand that nailed it is Ragú. Yes, sexy Ragú, that sultry red pasta sauce tantalizingly separated from the public by glass like a prostitute in Amsterdam. Even better: Its’ funny. Take a look:

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Presenters from Dominos, Gap, VISA , and other big-name brands described how their social initiatives have led to increases not only in brand awareness and perceptions but have also expanded their customer base and resulted in market share and sales gains. Many of these are classic brands who were looking to modernize their image.

Common themes and takeaways are detailed after the break.

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