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Posts Tagged ‘Raju Narisetti’

The Future of Content: Takeaways from the Council of PR Firms ‘Content Frenzy’ Event

CONTENT!!!

  • Content is the future of public relations—but do we really want to enter such a “shitty business?”
  • Content is the best way to reach the audiences our clients value most—but we can’t follow the media industry “over the cliff”
  • Our core competencies are in storytelling and earned media, and we should “think like editors”—but we have to demonstrate real-world value to our clients or we’re toast.

Confused yet?

The Council of PR Firms‘ 2013 “Content Frenzy” Critical Issues Forum was nothing if not contentious. During the event’s opening panel moderated by Ogilvy CEO Chris Graves, BuzzMachine founder/media critic Jeff Jarvis and WebbMedia Group CEO Amy Webb encouraged attendees to forget everything they thought they knew about “content” and stop trying to view PR as the new journalism, because:

His point? PR is all about “relationships”, not “creating more crappy content”, so we should stay away. And he didn’t let up.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Revolving Door: Le HuffPo, NY Times’ Abramson to Debut at Davos, NBC Publishing eBooks, and More

NY Times' Jill Abramson

Le Huffington Post made its debut on Monday in France with Anne Sinclair as editorial director. Sinclair, a former TV anchor, is the wife of infamous former IMF head Dominique Strauss-Kahn, aka DSK. At the press conference Sinclair reassured the audience that there would be no conflicts of interest between her new role and her private life. (via New York Times)

ABC News‘ partnership with Yahoo! has spawned two new Web shows about politics that launched this week. The shows are extensions of long-running blogs from George Stephanopoulos and Jake Tapper. George’s Bottom Line debuted on Monday and Political Punch with Jake Tapper appeared on Tuesday. (via TVNewser)

NBC News established a new eBook imprint called NBC Publishing. The unit will release enhanced eBooks with videos inside, and the launch follows the media company’s success in the eBook business. (via GalleyCat)

Jill Abramson, executive editor at The New York Times, will make her grand entrance at the Davos World Economic Forum this week. She will be joined by NYT publisher Arthur Sulzberger, who is hosting a dinner on Abramson’s behalf. She will also lead a panel of women leaders in a discussion. (via Capital New York)

Newt Gingrich is continuing his attacks on the media. Last week Gingrich critiqued CNN for questioning him about his second marriage at the start of the South Carolina debate. After the Florida debate this week Gingrich complained that NBC did not allow the audience to clap, saying “Media doesn’t control free speech.” (via FishbowlDC)

Diane Sawyer was criticized by James Spann, chief meteorologist at Birmingham ABC-affiliate WBMA, for her report on the Alabama tornadoes on Monday evening’s World News. Spann took issue with Sawyer’s claim that there was no tornado warning, saying “This event was forecast days in advance.” (via TV Spy)

Click through for more media changes.

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‘WaPo’ Unveils Website Redesign, Invites You To Complain About It

The Washington Post starts off this week with a new look and a new emphasis on reader comments, according to the press release.

The look of it is part New York Times, part Wall Street Journal. That aside, it’s a nice improvement. And there’s a new “Lifestyle” section and other arts and culture coverage, a new multimedia section, and other enhancements.

For the comments, reporters writing everything from the articles to the blog posts will spotlight chosen commenters, inviting them to participate in forums with other commenters and WaPo writers. And there’s a new blog, @Innovations, which is also an attempt at increased engagement with readers.

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