TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Randall Stephenson’

AT&T CEO Issues Apology for 9/11 Promo Tweet

Lots of brands released tweets of questionable taste accompanied by the #NeverForget tag and 9/11 references yesterday, but no one received as much flack as AT&T, which posted an image of the “Tribute in Light” as seen through the camera on its smartphone. The brand obviously takes its reputation seriously, because today Chairman and CEO Randall Stephenson issued a statement of apology:

Many in the PR and marketing communities found the original message to be relatively tame despite the general outrage that consumed Twitter for a few hours. So what about the apology: did he need to make it? Will it be enough?
Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

AT&T Execs Discuss T-Mobile Acquisition

AT&T hosted an investor call this morning to explain why its $39 billion planned purchase of T-Mobile USA would be a boon for investors and customers of both mobile service providers. Washington will be looking at the proposed merger closely for any antitrust issues.

In a paraphrased live blog of the call, Business Insider reports that AT&T CEO Randall Stephenson said the merger “will improve network quality, will give more customers access to more services,” and it “represents a major investment and commitment to advance America’s leadership in mobile broadband.”

T-Mobile has posted an FAQ on its website. The big question: Is T-Mobile USA getting the iPhone?

Read more