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Posts Tagged ‘Reader’s Digest’

‘Reader’s Digest’ Wants the ‘Reader’s Digest’ Version of Your Life

Reader’s Digest has launched “Your Life… The Reader’s Digest Version,” a campaign that asks readers to send in their autobiography in 150 words or less, complete with advice or a life lesson. The contest is hosted by the magazine’s Facebook page and is tied to a series of books of the same name.

Glee’s Jane Lynch, the spokesperson for the campaign, submitted the first entry, which is actually a touching summary of her life to this point, ending with: “The journey has taught me to trust in life, and to stay open to the unexpected, because life is about recognizing the path, not knowing the way.”

You can vote for her story (of course, it’s among the most popular submissions so far), but the $25,000 grand prize will likely go to someone who isn’t already hosting the Emmys.

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Roll Call: Judith McHale, Isobar, Teneo, and More

Judith McHale, the Undersecretary of State for Public Diplomacy, has announced she’ll be stepping down after two years in the position. The role is one that has been focused on “winning the hearts and minds” of Muslim populations around the world. It’s a job that we’ve characterized as “America’s Publicist.” Previous undersecretaries include James Glassman and Karen Hughes.  [via Heritage.org]

Sara Ramsey has joined global comms company Isobar as MD of the San Francisco office. Previously, she was the VP of account management at Real Branding. She is replacing Tara Moss, who is moving to another position within parent company Aegis Media North America.

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‘Reader’s Digest’ to Launch Health and Wellness Brand

On January 6, Reader’s Digest is launching BEST YOU, an editorial brand that will include a book imprint, website, blogs, and enewsletter with 400,000 subscribers.

BEST YOU will target women ages 35 and over with health and wellness topics such as food and beauty. The first book will be Le Personal Coach by French trainer Valerie Orsoni. There will also be digital and traditional magazines.

In September, Reader’s Digest announced that it would be introducing 24 new digital products over the next 12 months, which includes Best You, an iPad edition due in February, and a new online brand called Reader’s Digest Version, the “centerpiece” of the digital strategy.