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Posts Tagged ‘Readwrite’

YouTube Spearheads ‘Clean Up the Comments’ Movement

trollololololoInternet comment threads: can’t live with ‘em, can’t kill ‘em…or can you?

If you work in digital marketing or PR then you’ve almost certainly had some experience scrolling through comment sections to answer poorly spelled, logically unsound criticisms of your client or firm. And if you read our sister blog AgencySpy every week then you may well be one of those commentors who spends his or her lunch hour assuming fake screen names to talk smack about rivals’ work. (You can’t see it, but we’re wagging our finger at you right now.)

To those who hate comments as much as the rest of us, YouTube might be something of a savior: starting this week, the king of free videos will attempt to weed out the worst of the trolls by requiring that all commentors first sign up for Google+ accounts. How will this help anyone?

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Is Apple ‘Not a Sustainable Business Culture’?

Apple CEO Tim Cook Apple may have a bit of a PR problem on its hands thanks to a former executive who doesn’t seem to mind voicing his very frank opinions of the company’s top brass to all interested parties.

David Sobotta spent nearly twenty years in sales at what is now the most valuable business in history. He started writing an Apple-centric blog after leaving the company in 2004, and last month he published “The Pomme Company“, an e-book offering readers a “look inside one of America’s most secretive companies” from someone who was there for the long haul.

Apple execs, however, are more concerned with an interview between the writer and Dan Lyons of Readwrite titled “What’s It Like to Work for Tim Cook“. Turns out Sobotta wasn’t a big fan!

Sobotta calls Cook “one of the three people directly responsible for saving Apple” and admires the chief’s chutzphah; he wasn’t surprised by the decision to cut two top execs loose last month in a management shake-up move. But he refers to the current CEO as a technological “lightweight” who has “no personal loyalty”. He doesn’t have anything good to say about Cook’s management style either, claiming that “The people I saw him hire were not good ones” and that “he is poor judge of character.”

His final proclamation? “It is going to get worse at Apple. It is not a sustainable business culture.”

Wow, that’s more than a little harsh, Dave. Tell us what you really think!

Will Sobotta prove to be a big problem for Cook and Apple, or this just more of the usual Silicon Valley infighting, best ignored by all but fanboys and tech bloggers?