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Posts Tagged ‘Re/Code’

New School Media Lightly Disses Old School Media at Vanity Fair Event

Here’s a fun one: at today’s Vanity Fair New Establishment Summit, three leaders of the “new school” media had some things to say about the old folks:

How wrong are Kara Swisher and Shane Smith, though? David Carr knows because he covers this sort of thing for a living.

BuzzFeed’s Jonah Peretti outlines the growth model in the accompanying post: start with the kitty pic-sticles, move into producing real-world journalism, and get bought by the old guys waving around their legacy money.

Swisher attributes this shift to the newfound power of the Wi-Fi enabled consumer who, as Peretti noted, would just as soon spend an evening diving into the YouTube rabbit hole as checking out a “piece of highly produced media behind a paywall.”

Hard to imagine a starker portrait of the old school asking the new school what the kids are watching. The meta McConaughey pre-roll ad is just icing on the cake.

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The Future of Las Vegas No Longer Involves Zappos CEO Tony Hsieh

delivering-happinessYou may not know his name, but you certainly know his company.

Many big businesses and top entrepreneurs place Zappos and its CEO Tony Hsieh, pronounced Shay, on the Mount Rushmore of “Best Service-Minded Companies in the Country” (arguably occupying a space next to The Container Store, Southwest Airlines, Chick-Fil-A, and Trader Joe’s).

Aside from making every person feel extremely special, he is very passionate about building businesses. This is why he took on the “Downtown Project” in Las Vegas to become an entrepreneur incubator. The project was a $350 million attempt by Hsieh and others to transform 60 acres of Downtown Las Vegas into a growing tech city.

Admirable. If only it had worked.

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Top Google Comms Exec Heads to Snapchat

Jill HazelbakerSeems Snapchat was well aware of its own shortcomings on the messaging front: the not-quite-disappearing message app company has hired Jill Hazelbaker, former senior director of corporate comms and government relations at Google.

In confirming the change this morning, Re\code notes that Snapchat didn’t exactly announce it publicly — nor did the company send out formal press releases when it hired Facebook veteran Sara Sperling to run its HR department last month.

Hazelbaker’s responsibilities will presumably include helping the increasingly mis-categorized “startup” manage its messaging efforts and minimize unflattering press as it continues to expand.

Interesting things to note about Hazelbaker: prior to joining Google, she worked in politics on the center-right side of the aisle, serving as senior advisor to New York mayor Michael Bloomberg when he ran for a third term and directing national communications for Senator John McCain’s 2007-2008 presidential campaign.

She’s also never tweeted, though she does follow Henry Blodget…

New Media Influencers on Rebranding, Expansion and ‘Obsessions’

Mic.com Logo“Voice, perspective and messages framed so they resonate with younger readers have all become more important in media now. That means having our ears to the ground in politics and entertainment, then packaging topics accordingly”, said Jake Horowitz, founder and editor of Mic (formerly PolicyMic).

Mic is among a growing number of media brands that launched or renamed recently, like re/code (formerly AllThingsD), Vox.com and Quartz. Editors from these outlets appeared on a PCNY panel on Thursday to discuss their latest moves.

While these sites generally don’t use PR-related pitches, that may change over time. Given their global focus, one could equate landing a story in these outlets to the U.S. soccer team’s World Cup game vs. Ghana: challenging but not impossible.

Here’s a brief rundown on each outlet and their approach.

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Facebook’s New Ad Campaign: ‘We’re Still Relevant!’

Someone at Facebook read all your headlines. The company knows that you’re not as excited by your friends’ political rants as you once were and that you really don’t get the new algorithm (just like you didn’t get the need for a “news feed” back in 2006).

In response to this perceived decline, Facebook released a set of ads created by Weiden + Kennedy and designed to remind you of its own usefulness in terms of that whole “interacting with friends/co-workers/elementary school classmates” thing over the past month or so.

Here’s one:

And a couple more after the jump.

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Microsoft Might Just Be Done with Former Clinton Flack

When we searched Mark Penn‘s name yesterday on Bing, using our Surface tablets (psych!) and saw this headline we wondered, “Why would anyone want to fire this guy? His track record is just as spotless as his ethical record!” Remember the Wall Street Journal column he used to promote Burson-Marsteller while he was acting CEO? Good times.

Oh, and remember this 2008 gem? Thanks, Mark Penn!

Now why might Microsoft, according to the story broken by Re/code, be thinking about letting the guy go?

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Apple’s 30th Anniversary Video > Any of Those Super Bowl Ads

This morning everyone’s talking about their favorite Super Bowl commercials, but the spot we like best didn’t air during the game—in fact, it debuted today.

Via Re/code, we woke up to a new Apple spot created entirely with iPhones on a single day (January 24th, the company’s 30th anniversary) and edited over the following week.

Pretty cool, right? Some details after the jump…

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Facebook PR Really Wants Famous People to Post During the Super Bowl

TETRRF-00013166-001OK: one last Super Bowl post before the big weekend, because this one provides us with a glimpse inside the Facebook PR team’s strategic manual.

This morning Re/code posted on a letter sent by the Facebook team to a talent agency in which the network explains the rewards public personalities will receive for participating in a little pigskin experiment.

The idea: big names will start a “WatchWith Party” by simply posting Super Bowl-related stuff and using the hashtags #FBWatch and #SB48 (because everyone uses Facebook hashtags).

You want to read the conditions, don’t you?

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T-Mobile CEO Totally Planned to Get Kicked Out of That AT&T Party

l_d5gZnoToday in More Execs Behaving Badly news, T-Mobile CEO John Legere got all cute last night by attending a Consumer Electronics Show party for competitor AT&T armed with his hot pink company shirt and proceeded to get himself removed from the premises. Party foul, bro!

After spoiling the scene, Legere took the opportunity to tell a Re/code reporter who just happened to be in attendance that he “could have cut prices quite a bit with all the money AT&T spent” on the party.

He also called the venue’s security guards “gigantic goons” and claimed that he only showed up to hear Macklemore (because he may well resemble a 15-year-old girl in a certain light).

In case you didn’t think this was an intentional stunt, check out Legere’s Twitter feed, in which he shares sentiments like this one:

Ladies and gentlemen, this is a badass. His story is so cool, it made us want to throw our phone away. And we use Verizon!

AllThingsD Founders Relaunch with Re/code

Screen Shot 2014-01-01 at 10.46.39 AM

2014 just started, but it’s already brought us a new place to pitch our tech clients.

AllThingsD founders Kara Swisher and Walt Mossberg bounced back from the Wall Street Journal‘s earlier announcement that it would not renew the property by launching a new tech news/reviews site called Re/code. The news broke on Twitter just after midnight, of course.

The AllThingsD name will be no more. Its former URL redirects to ”Digits”, the WSJ‘s behind-the-paywall source for news on things that buzz and transmit data.

Today Swisher posted this quote on the new site:

“While we think tech news is important, it’s a better day to refresh, reimagine, reinvent and, most of all, rest.

But get ready: Re/code will launch at midnight ET, January 2″

We’ll be watching—as will anyone who cares about what’s going on in tech.