Here’s a fun one: at today’s Vanity Fair New Establishment Summit, three leaders of the “new school” media had some things to say about the old folks:
How wrong are Kara Swisher and Shane Smith, though? David Carr knows because he covers this sort of thing for a living.
BuzzFeed’s Jonah Peretti outlines the growth model in the accompanying post: start with the kitty pic-sticles, move into producing real-world journalism, and get bought by the old guys waving around their legacy money.
Swisher attributes this shift to the newfound power of the Wi-Fi enabled consumer who, as Peretti noted, would just as soon spend an evening diving into the YouTube rabbit hole as checking out a “piece of highly produced media behind a paywall.”
Hard to imagine a starker portrait of the old school asking the new school what the kids are watching. The meta McConaughey pre-roll ad is just icing on the cake.