Jeter hits number 3,000. Photo: Robert Sabo, New York Daily News

New York Yankee Derek Jeter has added his name to the record books, striking his 3,000th hit against Tampa Bay. Other well-known record breakers include Lady Gaga, who has the most Twitter followers and the fastest number-one-selling single on iTunes and Lil Wayne, who set the record for Facebook “likes” in a 24-hour period.

Setting and breaking records has long been a way to generate publicity for individuals and brands, and in the digital age there are more records to vie for. Having raw talent helps, but for companies it takes a concerted effort and some familiarity with the process. Even if one is not a celebrity, setting or breaking a record can still generate some buzz. We’ve outlined some tips for how to go about it after the jump.

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