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Posts Tagged ‘Reddit’

Fast Food Restaurants Get More Bad PR Because Reddit and Rogue Employees

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They will do anything for a quick buck.

Despite all the health awareness floating around in food land, fast food joints continue to grow at alarming rates because people adore making easy money and other people love order easy food for themselves and the kids. That said, people can’t seem to get enough dropping a flaming bag of dog poop at the door of each eatery.

That includes current and former employees. Someone on Reddit decided to ask the $64,000 question, “Fast food workers of Reddit, what should we NOT order at your restaurant? Why not?” What happened is nothing short of crisis communications sensory overload.
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Girl Scouts Discover the Hottest New Marketing Tool: Marijuana

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Get ready for a buzzkill: the Girl Scouts of America aren’t quite the powerhouse they used to be.

Facing declines in membership, deficits and internal conflicts, they’ve (sort of) adopted targeted marketing to reverse their fortunes by catering to the most natural audience for their signature edibles: potheads.

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Is This a Great Charity Stunt or Not?

Today someone on Reddit shared this “kickass campaign” set up by UK homeless charity The Passage, which provides overnight lodging for those who would otherwise sleep on the street. The campaign appears to be about a year old, but it’s new to us—and we’re not quite sure what to make of it.

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It includes several variations on the key message, which is always good. It’s staged in the most public place possible, so it’s hard to avoid on both a visual and emotional level. Most importantly, it displays a different side of the charity equation: rather than showcasing the plight of homeless individuals, it presents transit riders with people like them and explains their motivations for donating and collecting.

A couple more shots after the jump:

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McRib ‘Reveal’ Less Scandalous Than Expected

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Whatever your thoughts on industrial meat products, you have to agree that the McRib has been a big, fatty win for McDonald’s. When your product inspires a memorable plot line in a Simpsons episode, you can officially call it a success (and yes, this was well before the show turned into Family Guy 2.0 so it still counts).

Today Gothamist raided Reddit for this picture of a raw, frozen McRib shipment arriving in Canada from…wherever the magical porkers whose ribs look like this live.

Just kidding, everyone knows there are no ribs present in a McRib. But we have to say that this image isn’t as scandalous as we imagined it would be. We don’t think McD’s will have to go on damage control, and we wonder whether they should even issue a response. If they do, here’s our suggestion:

“What the hell did you expect a slab of ground pork parts pressed into the shape of a ribcage to look like?”

On the other hand, if you’ve never actually watched your sausage being made, we’ll just say “ignorance is bliss.”

Mika Brzezinski Loved Miley’s Performance at the VMAs

“That was not attractive. That was not fun, that was not funny. That was really, really bad for anyone who’s younger and impressionable.”

Here are some other words and phrases Morning Joe‘s Mika Brzenzinski used to describe last night’s epic Miley Cyrus VMAs twerk-off:

“disturbing”; “disgusting”; ”embarrassing”; ”really messed up”; ”pathetic”; “desperate”; “sick”

Now that Mika told us what she really thinks, we have to thank her: we know all we needed to know about the VMAs and we haven’t even scrolled through the GIFs on Reddit today.

Miley’s publicist should include each of these quotes in her next press release, because she earned the hell out of that media. Now let us never speak of it again.

Reddit’s New Pitch to Advertisers Includes Heavily Armed, Unicorn-Riding Cat

Reddit, the “social-news” site, boasted more than 37 billion page views and 400 million unique visitors at the end of 2012; those are some serious stats to throw at potential advertisers. But rather than writing up a boring “look-what-we-can-do” press release or ad pitch, Reddit has opted to reel in ad dollars the way it reels in readers — with strange, appealing, funny images.

Mike Cole, who heads the sales and strategy team at Reddit, recently shared the below ad pitch (in the form of a slide deck) with AdAge. While some of the images may be laugh-out-loud funny, the message is quite clear: Reddit is the new “mainstream media”, and advertisers should want a piece of the 400-million-visitor pie.

The Art of Online Reputation Management

Full disclosure: we recently Googled a friend from long ago to see what he/she had been up to in recent years and found ourselves confronted by an entire images page filled with mugshots. Is there a point to this sad story? There is! Yesterday our sister site Social Times (follow them on Twitter!) posted an interview on a topic that should be of interest to anyone in PR: the art of online reputation management. The primary lesson stressed by Mike Zammuto, president of rep management firm Reputation Changer, is “fight negative content with more (positive) content.”

What does that mean?

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Olive Garden’s Comped Receipt PR Win: Real or Fake?

Social media has recently taught us that restaurant receipts, when posted and shared online, can provide brands with a lot of press that can be either very good or very bad. This week The Consumerist asks: are some restaurants now attempting to hijack that trend by posting complementary receipts online themselves in the hope of earning some great PR? Here’s the Reddit photo that prompted the question:

Notice that every item has been comped. According to the user’s story, he was out for dinner at Olive Garden when his three-year-old daughter responded to the restaurant manager’s “how is everything” query by telling him that her grandparents’ house had just burned down. The manager then effectively gave the party a free meal. Sounds like great customer service, right? Maybe not.

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Retailers Fight ‘Showrooming’ by Charging Visitors to Browse

“Showrooming” is a relatively new phenomenon in the retail world, but it appears to be growing. It’s basically the act of visiting a physical store, checking out the prices on the items you want, then buying them online for less. (We assume celebrities hire people to do this sort of thing, but what do we know.)

So customers walk around stores armed with their smartphones, checking to make sure they can get that TV or iPad a little cheaper on Amazon. It’s a big deal for retailers because, of course, their ultimate goal to encourage browsers to actually buy stuff. And they’re dealing with it in different ways.

Best Buy, for example, rolled out a promo campaign to combat “showrooming” by promising consumers that it would match or beat the price offered by local and online retailers for every product in stock. Bold move, but this week Reddit users found an Australian specialty foods retailer with an even more brazen approach: charging customers $5 just to browse.

Frankly, we don’t think this approach will work. It implies that the retailer simply doesn’t trust the public — which is a terrible PR move. If it were a high-end store then charging visitors $5 to look around might make sense. But don’t most people visit the Gucci store just to browse anyway? It’s not like anyone can actually afford that stuff.

PR Stunts: Dove ‘Restores’ Photoshopped Models

It’s been nearly ten years since Dove introduced “Real Beauty“, one of the 2000′s best rebranding campaigns. Its focus on “real-looking” models helped distinguish Dove in the crowded beauty category–and the company’s Canadian division just used a crafty PR stunt to try and extend that winning streak.

First Dove posted a download on Reddit that supposedly offered users a free tool to help retouch photographs by “enhanc[ing] skin tone” and “hiding all the imperfections”–in other words, all the things that Dove’s campaign opposed. But when users pressed the button, this “tool” reversed all the modifications to the image in question. (They could then “undo” the reversal, but the point had been made.)

This “hack” was a sneaky attempt to once again push the claim that Dove keeps things real in an industry dominated by digital tummy tucks, facelifts and tone-ups. In the video below, the company directly calls out “art directors, graphic designers and photo retouchers” for using Photoshop and other tools to promote unrealistic ideals  (never mind the fact that Dove has been accused of doing the very same thing).

Oh, and this is all part of a larger campaign which includes the hashtag #DovePositiveChange and a Facebook “Ad makeover” app which purportedly lets users revise ad spots designed to play on insecurities by promising to help women improve their appearance.

So is this another branding win for Dove, or do they need to stop pushing the same old concept?

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