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Posts Tagged ‘Reddit’

Will Native Advertising on Reddit Be an Opportunity for PR?

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DISCLAIMER: throughout my career as a literary publicist, I’ve tried to “place” a few clients on Reddit via the popular “Ask Me Anything” feature.

Reddit staffers were always accommodating, helping me set up a time in the AMA calendar and sharing best practices to ensure success. Although the results were better than some of my live Q&As on Goodreads, and approximately on par with the various TwitterChats (though with a longer shelf life), my clients were skeptical about the return on investment—will the redditor making fun of my hair actually buy my book?

Still, I knew that Reddit’s 114 million monthly users with their highly-curated threads presented an opportunity. I just didn’t know how best to seize that opportunity for my client, especially if he or she did not have the name recognition that would land a 3PM AMA on the site’s homepage.

I know I’m not alone in recognizing that opportunity: Reddit is moving into the native advertising game.

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

EPA Head Hits Reddit to Promote New Climate Initiative

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It appears to be official: when you have a campaign to promote and would like to do a little bit of that old-fashioned engagement with the public, Reddit is the place to be. It’s not just for reputation management.

Yesterday EPA administrator Gina McCarthy hit the AMA section to answer questions about President Obama‘s new regulations on C02 emissions.

How did she do?

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Imgur, Reddit and Boing Boing Launch Anti-NSA Campaign

Reset the Net

This coming Thursday, June 5, major websites including Reddit, Imgur, Boing Boing and others plan to take part in a collective effort to push back against government surveillance online.

The “Reset The Net” campaign, coordinated by Fight for the Future, will feature multiple websites showing a splash screen to all visitors, encouraging them to install privacy and encryption tools. Meanwhile, other sites plan to bone up their own privacy by enabling standards like HTTPS, which stops outside parties from “listening in” on what site users are up to.

General Manager of Reddit, Erik Martin, said of his company’s decision to join the campaign, “We can take back control of our personal and private data one website, one device, one internet user at a time. We’re proud to stand up for our users’ rights and help Reset the Net.” Read more

Fast Food Restaurants Get More Bad PR Because Reddit and Rogue Employees

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They will do anything for a quick buck.

Despite all the health awareness floating around in food land, fast food joints continue to grow at alarming rates because people adore making easy money and other people love order easy food for themselves and the kids. That said, people can’t seem to get enough dropping a flaming bag of dog poop at the door of each eatery.

That includes current and former employees. Someone on Reddit decided to ask the $64,000 question, “Fast food workers of Reddit, what should we NOT order at your restaurant? Why not?” What happened is nothing short of crisis communications sensory overload.
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Girl Scouts Discover the Hottest New Marketing Tool: Marijuana

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Get ready for a buzzkill: the Girl Scouts of America aren’t quite the powerhouse they used to be.

Facing declines in membership, deficits and internal conflicts, they’ve (sort of) adopted targeted marketing to reverse their fortunes by catering to the most natural audience for their signature edibles: potheads.

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Is This a Great Charity Stunt or Not?

Today someone on Reddit shared this “kickass campaign” set up by UK homeless charity The Passage, which provides overnight lodging for those who would otherwise sleep on the street. The campaign appears to be about a year old, but it’s new to us—and we’re not quite sure what to make of it.

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It includes several variations on the key message, which is always good. It’s staged in the most public place possible, so it’s hard to avoid on both a visual and emotional level. Most importantly, it displays a different side of the charity equation: rather than showcasing the plight of homeless individuals, it presents transit riders with people like them and explains their motivations for donating and collecting.

A couple more shots after the jump:

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McRib ‘Reveal’ Less Scandalous Than Expected

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Whatever your thoughts on industrial meat products, you have to agree that the McRib has been a big, fatty win for McDonald’s. When your product inspires a memorable plot line in a Simpsons episode, you can officially call it a success (and yes, this was well before the show turned into Family Guy 2.0 so it still counts).

Today Gothamist raided Reddit for this picture of a raw, frozen McRib shipment arriving in Canada from…wherever the magical porkers whose ribs look like this live.

Just kidding, everyone knows there are no ribs present in a McRib. But we have to say that this image isn’t as scandalous as we imagined it would be. We don’t think McD’s will have to go on damage control, and we wonder whether they should even issue a response. If they do, here’s our suggestion:

“What the hell did you expect a slab of ground pork parts pressed into the shape of a ribcage to look like?”

On the other hand, if you’ve never actually watched your sausage being made, we’ll just say “ignorance is bliss.”

Mika Brzezinski Loved Miley’s Performance at the VMAs

“That was not attractive. That was not fun, that was not funny. That was really, really bad for anyone who’s younger and impressionable.”

Here are some other words and phrases Morning Joe‘s Mika Brzenzinski used to describe last night’s epic Miley Cyrus VMAs twerk-off:

“disturbing”; “disgusting”; ”embarrassing”; ”really messed up”; ”pathetic”; “desperate”; “sick”

Now that Mika told us what she really thinks, we have to thank her: we know all we needed to know about the VMAs and we haven’t even scrolled through the GIFs on Reddit today.

Miley’s publicist should include each of these quotes in her next press release, because she earned the hell out of that media. Now let us never speak of it again.

Reddit’s New Pitch to Advertisers Includes Heavily Armed, Unicorn-Riding Cat

Reddit, the “social-news” site, boasted more than 37 billion page views and 400 million unique visitors at the end of 2012; those are some serious stats to throw at potential advertisers. But rather than writing up a boring “look-what-we-can-do” press release or ad pitch, Reddit has opted to reel in ad dollars the way it reels in readers — with strange, appealing, funny images.

Mike Cole, who heads the sales and strategy team at Reddit, recently shared the below ad pitch (in the form of a slide deck) with AdAge. While some of the images may be laugh-out-loud funny, the message is quite clear: Reddit is the new “mainstream media”, and advertisers should want a piece of the 400-million-visitor pie.

The Art of Online Reputation Management

Full disclosure: we recently Googled a friend from long ago to see what he/she had been up to in recent years and found ourselves confronted by an entire images page filled with mugshots. Is there a point to this sad story? There is! Yesterday our sister site Social Times (follow them on Twitter!) posted an interview on a topic that should be of interest to anyone in PR: the art of online reputation management. The primary lesson stressed by Mike Zammuto, president of rep management firm Reputation Changer, is “fight negative content with more (positive) content.”

What does that mean?

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