TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Renault-Nissan’

Nissan Blames Agency for Tweet Knocking Tesla

Last week Elon Musk’s Tesla Motors poached Nissan’s PR chief to lead its marketing and communications efforts. We can see why the larger company might respond by one-upping the upstart, but based on its response to a quippy tweet, we do not think this clip summarizes its strategy moving forward:

While the tweet mentioned by Autoblog Green [H/T Jalopnik] focused on the New Jersey Motor Vehicle Commission’s decision to block the company from implementing its direct sales model in the state, it’s all in good fun between competitors on social, right?

Maybe not. Nissan immediately deleted the image and blamed it on its social media agency. Pic after the jump.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 

Tesla Hires Former Nissan PR Chief to Lead Comms and Marketing Efforts

Tesla-Model-SAt the end of last week, Elon Musk‘s award-winning, famously combative electric car company Tesla Motors gave the world another sign that it’s very serious…about corporate communications.

According to this Ecomento headline, the company “poached” Simon Sproule, who previously headed communications for Renault-Nissan, for the VP of comms and marketing position.

Why make this move? Primarily because, in the words of InsideEVsJay Cole, Sproule helped Renault-Nissan become “the runaway leader when it comes to selling pure electric cars”. Also: Mr. Musk has always been the company’s most visible spokesperson. And while he may be a genius, he is not known as the world’s greatest media relations guy.

But this isn’t the only big PR move Tesla has made so far in 2014.

Read more