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Posts Tagged ‘research’

UK PR Pros Aren’t Too Satisfied with Their Jobs

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We know that PR executive and event planner always score near the top of the annual “world’s most stressful jobs” list, but all that career anxiety isn’t leading to job satisfaction—at least not in the United Kingdom.

The Cabinet Office, or the “corporate headquarters for government” in the UK, performed this latest job satisfaction survey as “part of the prime minister’s commitment to find policies that boost the wellbeing of the nation”; the office eventually intends to create “a web-based calculator” to help job seekers find that perfect balance between pay rates and job satisfaction, which don’t come anywhere close to lining up.

Surprises, predictable findings and cause for concern after the jump.

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STUDY: Readers Less Engaged with Content Found via Search or Social

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In one of the week’s most interesting studies, the invaluable Pew Research Center’s Journalism Project found that readers who visit news sites directly are more engaged with the content they encounter than those who come across the same stuff on social.

This finding applies to search engines, too:

  • The average direct visit to any given news site lasts 4 minutes, 36 seconds
  • The average visit to the same site via a link on social or a web search lasts only 100-102 seconds

Unsurprisingly, the regular reader is more dedicated. There’s more…

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STUDY: Social Media Users Are Disproportionately Female

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In another study confirming and expanding upon something we already knew, the listicle specialists at FinancesOnline found that women are more active and interactive on social in nearly every category—and that they will have the greatest influence over what shape the networks take next.

Some of the findings, based on data taken from Nielsen and the Pew Research Center, are actually a little surprising:

Women are more likely than men to interact with brands on social across all categories. They are:

  • 10% more likely to state their support
  • 6% more likely to make efforts to stay up to date on brands’ activities
  • 3% more likely to leave comments

They also get more of their news from social and use mobile devices at far higher rates than their male counterparts.

On the whole, the study is less interesting for confirming an impression than for elaborating on the details behind that impression. Infographic after the jump, of course…

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STUDY: Brands Lose 15% of New Followers in Three Weeks Without Engagement

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It would seem that social media users are growing a bit more demanding when it comes to the brands they follow. Last week a study told us that 68% of them simply ignore posts by their favorite brands, and this week a new study finds that 15% of users will stop following a brand altogether after three weeks if there’s no engagement.

Other results of the study, conducted by social marketing company SocialBro as it prepares to release a “Follower Retention” tool, are noteworthy if a bit less revealing:

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‘Most Influential New Yorkers on Twitter’ List Is Slightly Surprising

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We don’t doubt the algorithms of social analytics company PeerIndex. We were, however, mildly surprised by the results of their most influential New York tweeters study featured today in New York magazine.

Some are obvious: mayors de Blasio and Bloomberg, Bill Clinton, Neil deGrass Tyson, Jimmy Fallon, and…French Montana? Is that Miley’s long-lost brother?

Just kidding. We know he’s a rapper because we do research. We also assume that Piers Morgan comes in at #4 due to the recent failure of his CNN show and the fact that he’s not afraid to call out his haters from his comfy spot beneath the bridge.

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STUDY: 68% of Social Media Users Ignore the Brands They Follow

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“Connect” is the key word here

Stack another study on the pile questioning Facebook’s promotional value. This one, from content management provider Kentico, reveals that even though users like and continue to follow their favorite brands on the ‘book and other social networks, they generally ignore these brands’ messages.

These findings aren’t particularly surprising—they’re more like the latest in a string of confirmations about measuring success on social as our strategies evolve.

More numbers from the survey of 300 random Americans 18 and older after the jump…

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STUDY: Media, Tech and Entertainment Fields Still Dominated by Men

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Some things, unfortunately, do not change

Well, this one’s a bit of a downer: despite all the news of women making progress in the corporate world and the rise of women in leadership positions within the public relations industry, the media that covers all this business remains a field overwhelmingly dominated by men. Ditto for tech and entertainment.

The Status of Women in the U.S. Media“, the latest study conducted by the Women’s Media Center, didn’t just find that most syndicated columnists happen to be of the male gender. We have more disturbing stats for you!

  • Men are quoted three times as often as women as “experts” in front-page New York Times stories
  • The percentage of female staffers in newsrooms (~36%) hasn’t changed since 1999

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How Do Millennials Feel About Charity?

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On Giving Tuesday, we thought it would be appropriate to explore the relationship between charities and that most important demographic: Millennials (yes, we dislike the word too, but it seems we’re stuck with it).

Truth be told, we were initially inspired to write this post because of an irritating quote that “The Millennial Whisperer”, aka psych professor Dr. Jean Twinge, offered Digiday last week:

“One common [claim] is that this generation really wants to help people and they want jobs where that’s the No. 1 goal and that they’re very interested in getting along in government. And that’s not true. They’re even less interested in that than previous generations.”

So Gen Y talks a good game on generosity but doesn’t follow up, huh? Other researchers beg to differ.

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7 Holiday Pitching Tips for PR Pros

HolidayPRPitchThe holidays are the perfect time of year for PR pros to showcase a new product to the world. Members of the media are compiling their holiday wish lists, Black Friday is around the corner and consumers are hungry to hear about the hottest new trends.

So how can you be sure your product is seen (and most importantly, bought)? One of the first steps publicists need to take is a journalistic one: Do some research.

Most marketing companies sell media databases that have a list of beats, pitching tips and full contact information. In addition, there are free resources, including using LinkedIn and Twitter to find journalist information. (You’ll also find editor email addresses within Mediabistro’s own Mastheads database and How To Pitch articles.) Some of the most successful publicists have long-standing relationships with media outlets and social influencers because they took the time to research which department or journalist is responsible for that section.

To hear more tips on how to pitch during the holidays, including how to use social media to your advantage, read: 7 Holiday Pitching Tips For PR Pros.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

#MediaFail: Convicted Murderer Gets City Council Seat Due to Media Oversight

Wantwaz DavisThere’s something to be said about the role of the media in this world. Sure, the evening news is nothing but a replay about who has been killed, raped, beat up and the frequent drive-by. It gets tiring watching that crap over and over and over again, I know. But they have a job to do. And trust me, when the media does not do that job, everyone knows.

Meet Wantwaz Davis of Flint, Mich.

Kudos are in order for the man because he recently beat incumbent Bernard Lawler by 71 votes to win the Fifth Ward seat for the City Council. Only one small problem: typically, the media is all over potential elected officials’ backgrounds. You know, their infidelity, bebes kids, back taxes and, oh yeah, pleading guilty to murder!

Yes, that’s right citizens of Flint, your newly elected city councilman served 19 years in prison after pleading guilty to second-degree murder in 1991. Much to the chagrin to the usual more than 50 percent that were too lazy to get off their butt and vote, it seems Davis didn’t “hide his murder conviction from voters and openly talked about the conviction with residents,” but it never was publicly reported.

But wait, there’s more after the jump…

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