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Posts Tagged ‘research’

STUDY: No One Cares About Your Celebrity Endorsements

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We have consciously uncoupled ourselves from your opinion

Today in That’s Encouraging news: despite what might seem like evidence to the contrary, the public at large cares not a whit for the opinions of whatever celebrity might happen to endorse your client’s products.

According to a survey conducted by “industrial-strength Word Press hosting platform” WP Engine that involved 1,000 Americans “indicative of the entire nation”(?), consumers want content straight from the client–not the client’s big-name spokesperson.

The most important number:

  • 96% of participants don’t want to read celebrities blogging about products

The other findings, however, are a bit more surprising…

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5 Things to Know About Choosing the Right Keywords

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The phrase is content strategy. And, whether you feel confident about it or not, my fellow flacks, this is slowly becoming your bag in PR. SEO is an ever-evolving thing. It’s like watching a child actor grow up — you know the brick wall is coming, it’s just when he or she will run smooth into the damn thing.

We are running into SEO and many flacks aren’t prepared because of all the many nuances behind keywords. What are they really? How do you use them? When is the best time to write them?

To wit, here’s our latest 5 Things listicle: What to know about choosing the right keywords. *High Five!*  Read more

PR Pros Make 40% More Than Journalists

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Today in We’ve Been Over This Before news, the Bureau of Labor Statistics released its report on the state of the American workforce this week.

Beyond the obvious “retail still doesn’t pay too well” and “office/admin support is the largest occupational group” news, the report did inspire some curious headlines.

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UK PR Pros Aren’t Too Satisfied with Their Jobs

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We know that PR executive and event planner always score near the top of the annual “world’s most stressful jobs” list, but all that career anxiety isn’t leading to job satisfaction—at least not in the United Kingdom.

The Cabinet Office, or the “corporate headquarters for government” in the UK, performed this latest job satisfaction survey as “part of the prime minister’s commitment to find policies that boost the wellbeing of the nation”; the office eventually intends to create “a web-based calculator” to help job seekers find that perfect balance between pay rates and job satisfaction, which don’t come anywhere close to lining up.

Surprises, predictable findings and cause for concern after the jump.

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STUDY: Readers Less Engaged with Content Found via Search or Social

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In one of the week’s most interesting studies, the invaluable Pew Research Center’s Journalism Project found that readers who visit news sites directly are more engaged with the content they encounter than those who come across the same stuff on social.

This finding applies to search engines, too:

  • The average direct visit to any given news site lasts 4 minutes, 36 seconds
  • The average visit to the same site via a link on social or a web search lasts only 100-102 seconds

Unsurprisingly, the regular reader is more dedicated. There’s more…

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STUDY: Social Media Users Are Disproportionately Female

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In another study confirming and expanding upon something we already knew, the listicle specialists at FinancesOnline found that women are more active and interactive on social in nearly every category—and that they will have the greatest influence over what shape the networks take next.

Some of the findings, based on data taken from Nielsen and the Pew Research Center, are actually a little surprising:

Women are more likely than men to interact with brands on social across all categories. They are:

  • 10% more likely to state their support
  • 6% more likely to make efforts to stay up to date on brands’ activities
  • 3% more likely to leave comments

They also get more of their news from social and use mobile devices at far higher rates than their male counterparts.

On the whole, the study is less interesting for confirming an impression than for elaborating on the details behind that impression. Infographic after the jump, of course…

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STUDY: Brands Lose 15% of New Followers in Three Weeks Without Engagement

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It would seem that social media users are growing a bit more demanding when it comes to the brands they follow. Last week a study told us that 68% of them simply ignore posts by their favorite brands, and this week a new study finds that 15% of users will stop following a brand altogether after three weeks if there’s no engagement.

Other results of the study, conducted by social marketing company SocialBro as it prepares to release a “Follower Retention” tool, are noteworthy if a bit less revealing:

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‘Most Influential New Yorkers on Twitter’ List Is Slightly Surprising

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We don’t doubt the algorithms of social analytics company PeerIndex. We were, however, mildly surprised by the results of their most influential New York tweeters study featured today in New York magazine.

Some are obvious: mayors de Blasio and Bloomberg, Bill Clinton, Neil deGrass Tyson, Jimmy Fallon, and…French Montana? Is that Miley’s long-lost brother?

Just kidding. We know he’s a rapper because we do research. We also assume that Piers Morgan comes in at #4 due to the recent failure of his CNN show and the fact that he’s not afraid to call out his haters from his comfy spot beneath the bridge.

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STUDY: 68% of Social Media Users Ignore the Brands They Follow

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“Connect” is the key word here

Stack another study on the pile questioning Facebook’s promotional value. This one, from content management provider Kentico, reveals that even though users like and continue to follow their favorite brands on the ‘book and other social networks, they generally ignore these brands’ messages.

These findings aren’t particularly surprising—they’re more like the latest in a string of confirmations about measuring success on social as our strategies evolve.

More numbers from the survey of 300 random Americans 18 and older after the jump…

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STUDY: Media, Tech and Entertainment Fields Still Dominated by Men

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Some things, unfortunately, do not change

Well, this one’s a bit of a downer: despite all the news of women making progress in the corporate world and the rise of women in leadership positions within the public relations industry, the media that covers all this business remains a field overwhelmingly dominated by men. Ditto for tech and entertainment.

The Status of Women in the U.S. Media“, the latest study conducted by the Women’s Media Center, didn’t just find that most syndicated columnists happen to be of the male gender. We have more disturbing stats for you!

  • Men are quoted three times as often as women as “experts” in front-page New York Times stories
  • The percentage of female staffers in newsrooms (~36%) hasn’t changed since 1999

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