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Posts Tagged ‘retail’

How PR Tried to Take Away ‘Black Friday’

you have to fight So here I am, wrapped in my Santa Snuggie with a Turkey hat, going in and out of a gravy-induced coma while beset by media coverage of “Black Friday.”

The mayhem. The carnage. The humanity.

I thought this day of delirium had to do with getting stores “in the black,” but then I stumbled upon a Big Friday fact that I didn’t know:

PR tried to kill it…or at least spruce up its reputation a bit.

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APOCALYPSE WATCH: Black Friday Expands, Rebrands as ‘Black Week’

walmart-fights

Still wondering why we “can’t have nice things?” Two words: Black and Friday

It’s yet another unofficial American holiday during which people are allowed — nay, encouraged — to re-enact scenes from The Purge in hopes of scoring $400 off a big screen TV. The doors open, and may God have mercy on the soul of whoever is standing at that partition.

The stampede is on and the fights go viral faster than you can type #WalMartFights. However, if you think one day is enough of this madness, you better ask somebody. This year “Black Week” because it’s hard out there for a retailer.

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RadioShack Forced to Stay Closed on Thanksgiving After Employee Mutiny

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The formerly dominant personal technology super store, Radio Shack, is suffering in many ways.

This Dallas/Fort Worth-based company is laying off employees almost on a monthly basis. It is closing hundreds of stores annually. Its brand is considered so antiquated that self-deprecationwas in order for its last Super Bowl commercial. Now it is facing almost certain bankruptcy.

That said, there’s still hope: Black Friday, Cyber Monday, and all that they imply. Unfortunately, it seems that this business can’t quite get those right. Maybe that’s why they hired Weird Al: this story feels like a parody of how to get ready for the holidays.

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GOOD NEWS: Costco Continues to Be the Champion for Thanksgiving

war-on-thanksgiving

FOX News annually warns us of a “War on Christmas” in discussing the plight of religious connections to the holiday. Unfortunately, a “War on Thanksgiving” has commenced — and this one is about threats to the retail portion of the holiday.

The unofficial kickoff to Christmas shopping is a day marketed as a sales lollapalooza for some and an exercise in misery for many others. In fact, the blackness of Friday has crept into Thanksgiving, smearing its dankness all over shopping aisles everywhere. Lately, no one seems to care about eating turkey — but one huge retailer refuses to sell a thing on that day.

We say: good for you, Costco.

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Amazon, Sears Sell Swastika Rings as ‘Punk Rock Fashion’

searsswastika

Sears has been knocked down many times and, as the retail world turns, the company has been searching for ways to get in front of its competitors again. In another effort to stand out, it recently decided to sell some “punk rock fashion” to the coveted Goth/Emo demographic because of “upward mobility.”

Sears doesn’t have an “all black” clothing section, so there had to be another way. Inspiration apparently hit the buyers in the room, who recognized that a certain fashion icon named Adolf Hitler wasn’t getting enough exposure.

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British Retailer Posts Internal ‘Sell More’ Message on Window

sainsbury

Every employee receives the occasional rah-rah message from the boss: “Do better, act better, sell better,” et cetera. Everyone knows this happens, but they don’t really don’t want to be reminded of it — especially if they’re customers of said business.

Enter UK retailer Sainsbury’s, which posted one of those messages about making customers spend more than they want…outside its own establishment.

Before you ask: of course Twitter noticed. 

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Walmart’s #PRFail Recognition May Win the Retailer $3 Billion

Aisles of a Grocery StoreIn the wild and wacky world of corporate PR, it seems the larger the brand, the more difficult it becomes to acknowledge mistakes. The more transparent a brand is, the more vulnerable it becomes.

That may explain what takes place in Bentonville, Ark. (the corporate home of Walmart) on a daily basis. Until recently, the brand has seemed only proactive about growth and global domination.

And then, a story in Time came out last April that read: “Walmart has cut employee hours so deeply that it doesn’t have enough associates on hand to get stuff from back-of-the-store staging areas to the shelves.”

That caused Walmart to do something differently — respond. Sure, it’s more than a year later, but they’re new at this thing. Let’s cut them a break.

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Marketers on MLK Day: ‘I Have a…Really Bad Idea!’

MLK Twerk

Oh…hell to the no! 

With respect to Dr. King, “I have a dream…that someday marketers that do this repugnant #$%! will lose a job, the ability to operate photoshop and possibly conscience just for a week or two.” Just let that galling picture sink in. That’s “Freedom 2 Twerk” and Dr. Martin Luther King throwing up some inane thug sign promoting said event. And then there’s that bling.

The hell?! On what planet in some distant twerkiverse is this crap a good idea?

Martin Luther King fought the most valiant fight against racial oppression and for civil rights in the 1960s. No link is needed because if you don’t know about what this day means to so many people, then you need to get your narrow behind in a library today. (You know, if they were open.)

However, now that the war is won, battles continue to rage in a court of retail? Why, just why?

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#PRWin: ‘Layaway Santa’ Rings Up $20K for Walmart Shoppers

secret-santa-walmartAttention Walmart Shoppers: Your favorite discount store hasn’t had a slew of great news lately. In fact, you could fill one of its 18-wheeler trucks full of the bad PR they’ve collected recently.

From a food drive for its destitute hourly employees to deciding those hourly workers need to work on Thanksgiving, a lovely hashtag #WalMartFights and a disabled wrestler being banned from Walmart for life, all Walmart stories seem to suck out loud this time of the year.

The store that can’t seem to win during the holidays needed a little Christmas magic from the jolly old fat man to make positive headlines.

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Walmart: Save Money. Live Better. Tweet Haters?

walmart_bingoWalmart. Say the name and see vitriol spew all over your new graphic tee, on-sale Dickies and imitation Crocs (all sold at the Bentonville empire). Why? Ask the question and you can find a plethora of answers, in many languages no less.

Understanding this gargantuan amount of rancor for the retail giant would help an aficionado of social media to understand the roller coaster of entertainment it would be as Walmart’s social media management team. Good times, right? Up there with owning a timeshare in Iran as a “good real estate investment.”

Typically, an organization of that stature has to take the tweeting enmity, spam containing the Ebola virus and even DMs with pictures from People of Walmart all with a grin, a turn of the head and move on wishing a job would open at Target. Not any more, you haters of anonymity.

It seems the home of low prices is taking its high standards out to pasture and rolling up its collective bargain-shopping sleeves to fight back on Twitter, as broken by Digiday.

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