In the wild and wacky world of corporate PR, it seems the larger the brand, the more difficult it becomes to acknowledge mistakes. The more transparent a brand is, the more vulnerable it becomes.
That may explain what takes place in Bentonville, Ark. (the corporate home of Walmart) on a daily basis. Until recently, the brand has seemed only proactive about growth and global domination.
And then, a story in Time came out last April that read: “Walmart has cut employee hours so deeply that it doesn’t have enough associates on hand to get stuff from back-of-the-store staging areas to the shelves.”
That caused Walmart to do something differently — respond. Sure, it’s more than a year later, but they’re new at this thing. Let’s cut them a break.