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Posts Tagged ‘RF|Binder Partners’

Roll Call: Proof and B-M, Carmichael Lynch Spong, RF Binder

Proof Integrated Communications has chosen Michael Bassik (left) as CEO. Bassik was previously B-M’s U.S. digital practice chair, a position he will continue to hold. Interim CEO Tony Telloni will become MD of brand integration and innovation in the consumer and brand marketing practice. He’ll also continue as the New York market leader. Proof is the marcomms and advertising agency formed from the Burson-Marsteller and PSBcreative advertising units.

Emily Buchanan has been named senior principal, chair of brand marketing and social engagement at Carmichael Lynch Spong. She was previously at MSLGroup where she was SVP, deputy practice director for the consumer marketing group. She’ll be based in Minneapolis.

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Roll Call: HPRA, rbb PR, and MSLGroup

The Hispanic Public Relations Association has named its first national board of directors. Among those on the board are Oralia Michel, president of Omagen, who will serve as president of the board; Melissa Smith, EVP at RLPR who’s an at-large board member; and Lourdes Rodriguez, an account supervisor at VPE Public Relations who will serve as VP of programs. HPRA was founded in 1984 in Los Angeles. [via]

Sandra Fine (left) has been promoted to VP at rbb Public Relations. She joined the firm in 2005 as a senior account executive.

MSLGroup has announced a number of international appointments. Leonardo Sforza has been named MD in Brussels. He was previously head of research and EU affairs at Aon Hewitt. Richard Hayhurst has been named MD of the new healthcare practice in the MSL London office. He was previously the U.K. MD of Schwartz Communications, which was acquired in September 2011. And Adrian Rosenthal has joined MSLGroup in Germany as head of social media and digital. He was previously with Ketchum Pleon.

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Spin the Agencies of Record

Rubenstein Public Relations has added Tofutti Brands, makers of all sorts of dairy-free products, to its list of clients. The firm will work on raising the company’s profile through media relations and other PR services.

Positec, a power tools company, has selected RF|Binder Partners as its AOR after a competitive search. The firm will drum up awareness for the company through media relations for the company’s execs and corporate feature stories. Positec is the China-based company behind the Worx and Rockwell lines of tools, two brands that have grown to $100 million in just a few years, according to the release.

“Discovery engine” StumbleUpon has chosen Shift Communications as its AOR for North America after a competitive search. The firm will work on traditional and social media relations to raise awareness of the service, with particular outreach to consumer tech and lifestyle media. [via PRWeek]

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Spin the Agencies of Record

Chef Tyler Florence's amazing kitchen. Photo: John Lee

Susan Blond Inc has added three clients to its roster. The firm will handle media outreach and strategy for House Beautiful Kitchen of the Year with Tyler Florence, taking place in NYC’s Rockefeller Center June July 18-22. The firm will also work with hotelier Vikram Chatwal, who is behind Night and the Dream hotel chain, just to name a couple. And the firm has signed with Citizens for Water, the nonprofit whose efforts benefit the nation’s water supply.

Sonar has chosen The Morris + King Company (MKC) for PR services. Sonar is a location-based app that connects people based on info collected from social networks like Facebook and Foursquare.

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