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Posts Tagged ‘Rich Leigh’

The Real Top 14 PR Twits to Follow in 2014 (Part 3)

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There are numerous PR blogs on this World Wide Web, many of which we highly recommend you bookmark today. And although we pride ourselves on being the hottest tourist spot in the Mediabistro nation, we implore all PR professionals to get a bit more familiar with their industry.

Baffling fact: media lists are one thing, but for many PRs the only “who’s who” list that matters concerns people within their own agency.

And yet, there are many incredible people of note in this industry. That’s why we try to shine a light on the real motivators of media, purveyors of PR, and sultans of SEO. And now, after some due diligence (and ignoring our inbox for a few days), we have another list. In fact, it’s Part 3 of a series.

Get your bookmarks ready for the next 14 power players of PR on Twitter.

Read more

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7-Foot Hedgehog Promotes New David Attenborough Nature Series

We love this “massive hedgehog appears in London park” stunt for several reasons, first and foremost being the fact that we would watch Sir David Attenborough read the phone book just to geek out over his pronunciations. Also:

  • It makes the world’s least family-frendly pet look a bit more personable
  • It’s based on research (a study found that more than 25% of Britons have never seen a hedgehog in the wild)
  • It’s a great way to sell us on the concept behind the series Natural Curiosities, which features crazy facts about animals you thought you knew

We also appreciate the artistry here: sculptor Andy Billet says that he and his assistants “…spent weeks replicating the skin tones and spikes to make the build as lifelike as possible” with the help of  ”2,000 soft wood spikes and fake fur produced from a combination of willow and coconut fibre.”

Good show, we’re sure.

[H/T creative agency Taylor Herring and Rich Leigh of PR Examples]

Clever UK Stunt Mocks British Airways ‘Magic of Flying’ Billboard

You’ve seen British Airways‘ “Magic of Flying” #lookup billboard in London, right? You know, the one where the kid magically points at each flight as it passes overhead? Here’s your refresher:

Thanks to Rich Leigh of PR Examples, we can now bring you the latest example of “I stole your meme” marketing via Powwownow. This Brit company, which provides a “Free Conference Calling Service for Business People with More Money Than Sense”, jumped on the meme just in time with the help of its AOR Branded3, which apparently plans to mount this ad in Piccadilly:

powwownow-billboard

Saucy (or whatever phrase you guys use now)!