“Twinkies are the best friend I’ve ever had.”—Dead Kennedys

Hostess Brands, LLC has named Bernstein-Rein and LAK Public Relations, Inc. as their advertising and public relations agencies of record, as America’s most iconic snack cake brand mounts “The Sweetest Comeback in the History of Ever” this summer.

“I am pleased to announce BR and LAK as our agencies of record for advertising and PR respectively. They are both strategic partners that have outstanding creativity and enthusiasm,” said Rich Seban, President of Hostess Brands, LLC. “They have consistently demonstrated their ability to move quickly and decisively to capitalize on opportunities for the benefit of Hostess. I am pleased they are part of our team.”

The agencies, both of which have long histories working with Hostess and its brands, have developed fully-integrated, pre- and post-launch marketing programs that include traditional advertising, social media, digital advertising, guerrilla marketing and street teams, among other tactics.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”—Jeff Bezos Read more