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Posts Tagged ‘Richard Laermer’

The Real Top 14 PR Twits to Follow in 2014 (Part 3)

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There are numerous PR blogs on this World Wide Web, many of which we highly recommend you bookmark today. And although we pride ourselves on being the hottest tourist spot in the Mediabistro nation, we implore all PR professionals to get a bit more familiar with their industry.

Baffling fact: media lists are one thing, but for many PRs the only “who’s who” list that matters concerns people within their own agency.

And yet, there are many incredible people of note in this industry. That’s why we try to shine a light on the real motivators of media, purveyors of PR, and sultans of SEO. And now, after some due diligence (and ignoring our inbox for a few days), we have another list. In fact, it’s Part 3 of a series.

Get your bookmarks ready for the next 14 power players of PR on Twitter.

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The 25 (Other) PR Blogs You Should Bookmark Today

BlogHere at PRNewser, we (that’s this team right here) believe we have a sweet blog full of flack-y posts focusing on the PR perspectives behind current events.

We have a firm commitment to sharing stories and objectives along with a light dose of snark every now and then. That’s what got us thinking about other like-minded blogs that feature stories from across this sometimes-great industry of ours. And while this isn’t another edition of “5 Things,” it is a premium listicle.

Here are 25 (other) blogs all PR pros should bookmark.

They are listed in no particular order, but they do have a place in our folders. They should be in yours too.

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Kris Humphries Speaks; Kim Kardashian Keeps Selling Her Handbags

In our continuing coverage of the statements from people surrounding the Kim Kardashian/Kris Humphries divorce, we finally have something from Mr. Kardashian-Humphries.

I’m committed to this marriage and everything this covenant represents. I love my wife and am devastated to learn she filed for divorce… I’m willing to do whatever it takes to make it work.

Well isn’t that dumb?

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PR Pro Joins Huffington Post Lawsuit

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Richard Laermer, founder and CEO of RLM PR, has been added to the list of 9,000 involved in the class action lawsuit against The Huffington Post brought on by blogger, author, and former political candidate Jonathan Tasini. The unpaid bloggers are seeking “an amount to be determined at trial but not less than $105 million.”

The lawsuit was filed in April. At that time, Tasini wrote in a blog post, “We live in a time of unrelenting class warfare… The greatest stage for that class warfare is in the workplace: CEOs and their top executives believe that they are the most important part of the company and that they should reap an obscene portion of the value created by WORKERS.”

Since then 30 pages and three other plaintiffs have been added to the lawsuit, which PaidContent calls a “legal long shot.” The PaidContent story also lays out the new arguments added to the case.

We emailed Laermer to learn of his reasons for joining the case. He gave us two.

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New York Times Profiles Rex Sorgatz, ‘Social Networking Butterfly’

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In a New York Times profile many digerati are likely reading and discussing today, Rex Sorgatz, former executive producer at MSNBC.com turned digital consultant, talks about how his company is advising companies on digital strategy.

The Times, as others have pointed out, almost mocks Sorgatz, when writing that he has created an “actual” business, that puts him “legitimately closer to the center of the new media action.” Read: you can make money off this new media stuff. Also, they got a lot of stuff wrong.

“I had to check twice to see if it was The Onion,” said Richard Laermer, CEO of RLM PR.

One reader wrote in: “Sorgatz would have been better to have this profile in the business section, focusing on his company, as opposed to the lifestyle section, with more of a focus on his personal life.” What do you think?

Why Is Jesse James Doing TV?

We can certainly understand why ABC’s Nightline would want to interview Jesse James, after he has become one of Hollywood’s hottest stories.

James recently admitted to cheating on wife Sandra Bullock, and the two have since split. But why is he agreeing to do TV, especially a tell all, I’m going to cry on camera kind of interview? What does he have to gain? Is it an attempt to drum up sympathy?

“The hardest thing I have to convince my clients in tough situations is to shut up. It doesn’t matter if he is doing a good or bad interview, it’s the wrong time to interview,” said Howard Bragman, entertainment PR veteran and chairman of agency Fifteen Minutes.

At least one other PR executive agrees. “He feels like he needs to tell people he’s sorry, but no one cares,” said Richard Laermer, CEO of RLM PR. “She [Sandra Bullock] is America’s biggest sweetheart now.”

RELATED: Sandra Bullock Goes Big With People Cover

RLM PR CEO on Toyota: ‘Long Road Getting Back’ to Symbolizing Quality

CNN delved further into the massive Toyota recall currently underway in a segment that aired today.

“This is supposed to be a company that symbolizes quality,” said RLM PR CEO Richard Laermer, who was identified as “Branding Expert” in the segment. “And now they’re going to have a long, long road getting back to that, and people are going to wonder, what can I say about Toyota because I can’t say quality.”

For more coverage, see our recent story, “Toyota Manages Through Major Product Recall.”

Huffington Post Traffic Soars

Maybe it’s all of those bylines from RLM PR CEO Richard Laermer. Maybe not. Either way, the Huffington Post is growing at a healthy clip, reports FishbowlNY. Traffic to the site has more than doubled to 9.8 million unique visitors last month, compared to 3.8 million in December 2008.

2010 Predictions: Bad Pitch Blog Edition

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For a “lighter” take on 2010 PR industry predictions, we turned to Richard Laermer and Kevin Dugan, founders of “The Bad Pitch Blog.”

On business prospects for 2010:

Kevin: According to economists, we’ll be eating Ramen noodles for breakfast, lunch and dinner until 2015. But I think PR business will be flat and any growth will be from companies simply doing more with less. Translation: longer hours for the same pay — if you’re lucky. But it’s how these things go in the service industry. It keeps us all thinking, reinventing and learning.

Richard: I will be up in 2010. Thanks to Viagra.

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Kevin: Let me guess, you’ll be stiff competition?

On PR M&A activity in 2010:

Kevin: There will be more mergers and acquisitions in general. TV will see the biggest shakeup. Perhaps We and SyFy channels will merge and become WyFy? OK, probably not, but TV’s decline is following newspapers in short order.

Richard: Nothing will merge because no one has the money to spend on an agency. Many will close. Some will merge with small shops. Some will do both. PS: Big success story: AOL! Yeah.

Kevin: You mean “Aol.”

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Richard: Oops. They could sue.

Kevin: I see more lawsuits in 2010!

Richard: Hmm. Yeah, it’s the new blackmail.

The biggest PR story of 2010 will be…

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2009 Predictions: Who Got ‘Em Right and Who Got ‘Em Wrong

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As we roll out 2010 predictions for the PR industry, lets look back at some of last year’s predictions to see who got things right and who didn’t.

Check out the breakdown after the jump.

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