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Posts Tagged ‘Richard Sambrook’

News. Corp Adds To PR Team As Scandal Continues To Spread

News Corp.‘s PR response continues with the addition of Steven Rubenstein to the public relations effort. According to The Hollywood Reporter, Rubenstein was brought on board in the middle of last week. He’s known for his work with celebrities like Robert De Niro and David Letterman, who he worked with after the talk show host had been blackmailed over adulterous relationships with co-workers. And Rubenstein already works with a News Corp. property, The New York Post.

It was announced last week that News Corp. had hired Edelman for help with the scandal. On The Daily Beast, Howard Kurtz also suspects that Matthew Freud, who’s married to Murdoch’s daughter Elisabeth, may also be providing PR advice, although, Freud has said he no longer works with the company.

The scandal continues to produce an unrelenting stream of shocking news impacting not just News Corp. itself, but also those who have any degree of association with the company.

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Financial Times Vet Jumps To Edelman

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Across the pond, Edelman continues to snap up veteran journalists. Longtime Financial Times columnist Stefan Stern is joining the agency as director of strategy.

This past February, Edelman hired BBC veteran Richard Sambrook as the agency’s first chief content officer.

Edelman Hires BBC Vet Richard Sambrook as First Chief Content Officer

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In a move that backs up Edelman CEO Richard Edelman‘s stance that brands will continue to morph into media companies, the agency has hired its first Chief Content Officer.

Richard Sambrook
, the BBC’s Director of Global News and a member of the BBC’s Management Board for the last ten years, will join Edelman in May.

“Companies are going to have a harder time penetrating that authority media because reporters are getting less space. Therefore companies are going to have to do a more extensive job of putting out their story through their own websites and other channels. And in order to do that I needed someone who understood high-quality content, [but] not to replace the mediated view. This is a further addition to the conversation,” Edelman told Advertising Age.

In a statement, Sambrook said Edelman is a firm he has “long respected.”

“I’m greatly looking forward to helping to develop their content production and their approach to crisis and issues management,” he said.

Sambrook will also assume leadership of Edelman’s Global Crisis and Issues practice towards the end of the year, as agency vet Mike Seymour begins to transition out of the position.