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Posts Tagged ‘Richard Sherman’

Give Thanks for Richard Sherman’s Rant Against NFL Media Relations ‘Hypocrisy’

Anyone who still doubts whether Seahawks cornerback Richard Sherman is a sharp dude should check out this “press availability” he scheduled with fellow Seattle player Doug Baldwin yesterday.

He hits the NFL on several points regarding its hypocrisy:

  • The NFL sued Marshawn Lynch $100K for refusing to talk to the press but won’t allow players to discuss their own sponsorships
  • The league doesn’t allow players to sign deals with alcohol companies despite the fact that such companies are its own biggest sponsors
  • The league talks a good game on concussions but clearly doesn’t place the health of its players atop its priorities list

Unsurprisingly, the NFL had no response…but the Internet did!

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Beats Gets Hit With Another Marketing Blow: NFL Bans Them For Bose Deal

colin beatsBeats by Dre headphones have a great relationship with athletes, not such a great relationship with athletic leagues. Bose is the latest brand to negotiate a marketing deal that effectively gives the boot to Beats. The contract with the NFL bans them from pre-season practices and training camps, from actual games, and all televised interviews no matter where they are (in the locker room, during a press conference, etc). The NFL is responsible for enforcing the rule.

Previously, Sony entered into a licensing deal with FIFA and basically banned Beats from soccer matches. Both brands have clearly learned their lesson from the Olympics, in which Panasonic had a sponsorship deal and was overshadowed by all of the athletes walking around rocking their free Beats headphones.

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Here Are Our Favorite Super Bowl Odds and Ends

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So…two days left until the most important day of the year for branded promotions. The 6,329 “credentialed journalists” covering the event will make sure to inform you about every last detail of the game and related ads/stunts, but for now we thought we’d share some of our favorite football tidbits, sent to us by our friends in the industry.

First we have a couple of ways to make the game (and the ads) a little more fun.

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NFL Pro Brad Smith on Richard Sherman: ‘He’s Not a Bad Guy’

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Yes, people are still talking about Richard Sherman‘s NFC championship post-game interview. So when Philadelphia Eagles wide receiver Brad Smith, in New York to promote his “Design for Brad Smith” competition, stopped the Mediabistro offices, we couldn’t resist asking his thoughts on the PR foul.

Check out our MediabistroTV interview below:

We’ll have more on the “Design for Brad Smith” competition during our coverage of New York Fashion week next week. And to watch more MediabistroTV videos, subscribe to our YouTube channel and follow us on Twitter: @mediabistroTV.

A Fan of Derrick Coleman Brings the Seattle Seahawks Some Good PR for a Change

rileyMeet Riley Kovalcik (pictured left). 

An entire football team (and Richard Sherman, specifically) has her to thank for any good reports it is getting right about now. Riley is a nine-year-old girl who saw a moving advertisement about Seattle Seahawks’ Derrick Coleman, and wrote him a letter.

Riley, who is hearing-impaired, wrote Coleman a heart-felt letter that will melt your heart. You see, Coleman is the NFL’s first-ever legally deaf player. His story alone is amazing, but add a precious little girl’s sentiment of “I have faif in you” to the mix?

You have the makings for a viral sensation, a ‘Lifetime’ movie and enough positive mojo to win the entire Super Bowl on its own.

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The NFL Creates Its Own Narrative

So that was a good game last night, huh? Kind of a shame that people are talking about Richard Sherman‘s screaming match with Erin Andrews rather than, say, the 49ers’ dramatic final run, stopped at the last minute by Sherman’s own end-zone interception.

When we saw this clip of defeated San Francisco coach Jim Harbaugh quoting Ernest Hemingway, we thought of an older post on the Patriots’ Bill Belichick and his “keep it boring” approach to message management.

Belichcik coaches his players to stick to the script, win or lose, but something tells us certain coaches, and the league in general, enjoy this sort of drama. From USA Today:

“It’s been a long time since Super Bowl week has had a villain. Richard Sherman is going to be all too happy to play that role.”

Sports and politics: how different are they, really?

(H/T USA Today)