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Posts Tagged ‘Ricky Van Veen’

As Sunshine & Sachs Grows, Holiday Party Remains on the Down Low

“More top-secret than WikiLeaks, More intrusive than a TSA pat down.”

The annual Sunshine & Sachs party is tonight, and as is tradition, it’s not a cattle call.  The notably secretive and unmarketed firm run by Shawn Sachs and poli-celeb publicist legend Ken Sunshine traditionally lets their staff decide who’s in, and who’s out.

The firm has steered steered away from velvety ropes and banquets the last two years, and more towards low key fun.  Last year it was pingpong with Lance Bass, the year before that was bowling with College Humor’s Ricky Van Veen and Al Sharpton.

If you look at the invitation as a sign of the agency’s growth–which is pretty much all you’ll have to look at –the firm has grown by 50%, adding seventeen staffers to the mix since the 2009 invitation went out.

RELATEDDon’t Salahi the Sunshine & Sachs Party!

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The Ten Myths of Creating Web Content

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The PR industry has been in the business of “content creation” for quite some time, and the demands for content creation will likely continue unabated. Brands want custom, compelling content, and they want it to spread to their targeted audience. Can you deliver?

College Humor founder Ricky Van Veen — a man who knows a thing or two about web content — presented his “Ten Myths of Web Content” today at the Mashable Media Summit in New York.

Van Veen also recently launched a web/TV production company, Notional, funded by InterActiveCorp (IAC). See our video interview with him at the company’s launch party. After the jump, Van Veen’s “ten myths” and how your brand or agency can get past them.

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