Come November, California will vote on an initiative that would require labeling of foods that contain Genetically Modified Organisms (GMOs).
Since the news broke last week that the Right to Know initiative will officially be on the ballot, there has been much speculation over how corporations would handle this potentially industry-wide PR issue should the law be passed (if the recent Kashi/GMO soy scandal is any indicator, it could get pretty ugly).
Stacy Malkan, spokesperson for the Right to Know campaign, told Organic Connections Magazine, “This initiative is pretty simple. It’s about our fundamental right to make informed choices about the food we eat and feed our families.” And Grant Lundberg, CEO of Lundberg Family Farms in the Sacramento Valley was quoted as saying, “More than 40 other countries—including all of Europe, Japan and even China—label genetically engineered food. Californians deserve to be able to make informed choices too.”
And California is likely just the beginning.