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Posts Tagged ‘Right to Know initiative’

Chipotle Becomes First US Restaurant Chain to Voluntarily Label GMOs

Chipotle has marketed itself as a healthier alternative to fast food since the beginning, using many organically grown and locally sourced ingredients, and eliminating additives, preservatives and other toxins often found in fast food.

Last year, the restaurant chain even took a stand in favor of California’s Proposition 37 (voted down last November), which would have required all food containing genetically modified ingredients to be labeled as such. The company stated at the time:

“At Chipotle, telling the story of our food has always been important. We want our customers to know exactly what they are eating. For us, this is real transparency—because knowing more about where our food comes from is always better than knowing less. In light of this, and our vision of Food With Integrity, we wholeheartedly support the cause of Prop 37, having endorsed the measure as soon as we heard it was on the ballot. We want to encourage you to learn as much as you can about the foods you eat, because the truth should never be hidden, and you have the right to know.”
The restaurant even went so far as to call out the big agriculture and chemical companies that spent over $30 million urging the public to vote down the bill.

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GMO Labeling Wars: Battlefield California

Come November, California will vote on an initiative that would require labeling of foods that contain Genetically Modified Organisms (GMOs).

Since the news broke last week that the Right to Know initiative will officially be on the ballot, there has been much speculation over how corporations would handle this potentially industry-wide PR issue should the law be passed (if the recent Kashi/GMO soy scandal is any indicator, it could get pretty ugly).

Stacy Malkan, spokesperson for the Right to Know campaign, told Organic Connections Magazine, “This initiative is pretty simple. It’s about our fundamental right to make informed choices about the food we eat and feed our families.” And Grant Lundberg, CEO of Lundberg Family Farms in the Sacramento Valley was quoted as saying, “More than 40 other countries—including all of Europe, Japan and even China—label genetically engineered food. Californians deserve to be able to make informed choices too.”

And California is likely just the beginning.

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