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Posts Tagged ‘Rihanna’

Rihanna’s Sexy Image Gets Her Dropped as Nivea Spokesperson

“Demure” isn’t the first word that comes to mind when one thinks of recording superstar Rihanna. Her fierce sex appeal and unapologetic attitude have helped her accumulate millions of devoted fans and followers along with a series of lucrative corporate endorsements. Unfortunately, Stefan Heidenreich, the new head of Nivea’s parent firm, Beiersdorf, does not seem to count himself among her supporters.

According to the Daily Mail, Heidenreich recently decided that Rihanna, who has appeared in a series of advertisements for Nivea to celebrate the company’s 100th anniversary, should have been considered a “no go” from the start, and isn’t a good fit for the company’s family-friendly image. “The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna…Nivea is a company which stands for trust, family and reliability,” he is quoted as saying.

The company has changed its tune in a big way since signing the singer last year. At the time, Nivea board member Markus Pinger used a press release to gush: “Over the past 100 years, Nivea has been an iconic skin-care brand across the world. Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are.” Yet it would seem that all bets are off if the new boss is offended by the very attitude and image that make her iconic.

It’s worth noting that Rihanna’s appearance was not the only overtly sexual element of Nivea’s recent ad campaigns. The tagline for many Nivea ads is “Touch and Be Touched.” Nope — nothing suggestive about that. Or this. Or the video below. Hmm…

 

New Videos From President Obama, Mitt Romney, and Rihanna

With the general election kicking into high gear, President Obama isn’t just telling jokes. He’s being serious about the accomplishments of his first term and showcasing them in this new video, which features the campaign’s new slogan “Forward.” Thoughts?

Presidential contender Mitt Romney is also debuted a new video. While the President makes no mention of his opponent, Romney’s video focuses squarely on President Obama’s perceived shortcomings from the past four years. The clip also promotes the website ObamaIsntWorking.com, which continues the list and counts down the days until the looooong election season will finally be over. We’ve got that video after the jump.

And Rihanna has a new video. Also after the jump, because it’s Monday and you need to dance. Read more

Thanksgiving Recap: Beyoncé, Black Friday Mayhem, and More

PRNewser took a break over the long weekend with all of you and while we were in a food coma, a few interesting things were happening out in the world. So let’s do a quick recap shall we?

-Beyoncé is looking for a firm to revamp BeyonceOnline.com, Ad Age reported. The article says she’s unhappy that the current site doesn’t show the depth and breadth of all that is Beyoncé, and she’s getting involved with the search, seeking a new site in two days. Thoughts on this assignment?

-Walmart is still trying to get away from the 2008 Black Friday tragedy that led to the trampling death of a store worker by talking up its crowd control measures. Nevertheless, store openings Thursday evening/Friday morning got crazy with one woman taking a lesson from the pepper spray cop and zapping people to get at her discount goodies. More people across the country were shot, robbed, and arrested.

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MTV Adds Social Activism to VMAs Mix

Katy Perry and a Moonman in 2010. She's among the nominees for this year's 'Best Video with a Message' award. Photo: PA

MTV‘s annual Video Music Awards — the coveted Moonman presentations — are now in their 28th year, set to air Sunday, August 28. Among the network’s most popular features — and still focused on music videos, of all things — the VMAs have also become a showcase of outrageous celebrity behavior, such as Kanye West’s rude intrusion during Taylor Swift’s speech, and the now-legendary Madonna-Britney kiss. These displays/publicity stunts tend to spur more post-show buzz than the actual award winners.

This year, MTV’s aiming to generate a different sort of post-VMA buzz, one that doesn’t rely on allegedly unplanned bad manners. The network last week announced the addition of a new award category, “Best Video With a Message,” meant to honor artists whose recent music videos featured a positive message or raised awareness of important social issues.

The category’s creation was a no-brainer, according to MTV president Stephen Friedman. “During the past year, we’ve seen a remarkable number of artists use their music to explore deeply personal experiences and issues they were passionate about to create powerful videos that resonated with and inspired millions of fans,” he said.

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Chris Brown Admits That Transparency Isn’t One of His Talking Points

On Tuesday, Chris Brown lost it. Today, he’s apologizing on BET’s 106th and Park.

We asked if PR could help him out (we saw a couple of simple “No” responses pop up on Twitter), and Mike Paul, president of MGP & Associates PR, offers an answer on his blog, The Reputation Doctor (along with the assertion that “he could really help this kid”).

In addition to intensive media training prior to the F.A.M.E. release, Paul writes, “Chris Brown needs to own the issue of hitting Rihanna. He needs to speak about it often and in every interview to prove he has learned from his mistakes and will never hit a woman again.”

*Update after the jump.

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The Music Industry Won the NBA All-Star Game

The NBA All-Star Game brought together the biggest names in basketball over the weekend. This year’s game had the highest ratings  since 2003 when Michael Jordan played.  But all anyone can talk about are the celebrities in general, and Justin Bieber specifically.

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Trey Songz Wants To Use His Kodak in the Jacuzzi

From left to right: Pitbull, Trey Songz, and Drake. Photo: Tonya Garcia

Last night, R&B artist Trey Songz and rappers Drake and Pitbull took the stage at New York City’s Best Buy Theater as part of the official launch of Kodak‘s “So Kodak” campaign.

“Make some noise for Kodak,” said Trey Songz at one point during his performance. He then went on to suggest that he would like to use a Kodak camera under water in a jacuzzi with a lucky young lady. Ooh la la.

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Toyota Hires Even More PR

Michael Sitrick22.jpg

Toyota strengthened its PR bench within the Beltway last week, adding agencies Glover Park Group and Quinn Gillespie & Associates to a roster that already included Powell Tate and Golin Harris.

Now, Southern California Toyota dealers have hired Sitrick and Co., a crisis firm known mostly for their work with high profile clients like Michael Jackson, the Archdiocese of Los Angeles and Paris Hilton. The agency also handled PR for rapper Chris Brown after his altercation with then girlfriend Rihanna before the Grammy’s last year. Agency namesake Michael Sitrick reportedly bills at $700 an hour.

The dealers hiring an agency does make sense, as media reports on the Toyota recall often quote dealers, who are more likely to give a straightforward take on the matter, as opposed to Toyota corporate executives, who have been fully briefed on talking points and are more likely to give the company line.

“The true and accurate story has not gotten out there. We want to make sure that, when the media reports on the issue, they get the correct facts and get the dealers’ point of view,” Sitrick told Automotive News.

Sitrick and Co. was acquired by consulting firm Resources Connection Inc. in October 2009.

Publicist on Chris Brown’s Video Apology: “A Bit Late and [too] Scripted”

One thing PR pros (good ones, at least) always push for is rapid response. As the saying goes: If you don’t tell your own story, someone else will tell it for you. Such is the case with Chris Brown, whose video apology was just sent out to media outlets today, five months after a well-publicized physical altercation with then girlfriend Rihanna.

Is it too late, or was Brown just giving Rihanna time to heal? In the video, Brown stated, “I’m truly, truly sorry that I wasn’t able to handle the situation both differently and better.” PRNewser is curious at the word choice in the statement, as “differently and better” just don’t seem to cut it.

Christine Colbert of Magnum PR, a NY-based agency which reps music acts such as The Verve, Portishead and Prodigy, told the Washington Post, “Apologizing to the public for his behavior is an obvious move and one that is necessary to redeem himself in the eyes of his fans and the public in general…But this video apology comes a bit late and [too] scripted to be viewed as sincere.” We agree. Why the wait?

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