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Posts Tagged ‘Ritz-Carlton’

Peter Shankman on His New Book: Why ‘Niceness’ Is the Best PR Strategy

Author Peter ShankmanYou may know Peter Shankman for his work as a commentor, strategic advisor and author of books like Can We Do That?!, an overview of crazy PR stunts that actually worked.

Shankman’s new book Nice Companies Finish First (which hits stores today!) is a little different. Its thesis holds that the big secret behind some of the most successful brands around is a decision to simply be nice or unexpectedly generous to customers on a regular basis. We spoke with him last week to figure out why:

Where did you find the inspiration for your new book?

Well, when I sold my previous venture HARO (the publicity service Help a Reporter Out) to Vocus, I realized that they were really buying my audience. I’d spent four years cultivating and building that audience and I really felt like every member of HARO was a friend, so I wasn’t going to sell it just anybody. I chose Vocus because they were our largest advertiser and, since I wrote all the ads, I believed that they understood that level of respect I had for my audience, and the level of trust my audience put into me. I knew they wouldn’t violate that.

And this realization led you to the subject of “niceness”?

Yes. I started doing research into companies and how they behave in order to see whether companies who treat their customers and investors nicely make more money. I found it to be true — companies that are doing “the little things” a little better than everyone else almost always fare better.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Who Let the Dogs In? Man’s Best Friend Gains Entree and Influence

Lately canines have been getting the attention and red carpet treatment they deserve. No longer stay-at-home dogs, they now accompany their owners to venues such as banks (right), hotels, ballparks, and even the alter. They have certainly earned their reward, since they play a role in many aspects of humans’ lives, including serving in the military, as seeing-eye dogs, companions and as conversation starters for singles.

Dog owners represent a sizable and devoted audience, and their spending has been relatively recession-proof. Thirty-nine percent of U.S. households own at least one dog, and if people with an affinity for dogs are included, that number is far higher.

Madison Avenue and Hollywood have long featured dogs based on their enormous popularity, and now other industries have followed suit. Here are ten examples of dogs’ increased exposure, ranging from media, entertainment and travel to sports and politics.

  • Madison Avenue often chooses dogs for its high profile ads, such as the Volkswagen spot called “The Bark Side” starring a canine chorus that aired during this year’s Super Bowl.
  • Hollywood celebrated Uggie, the Jack Russell terrier who nearly stole the show at the Oscars this year based on his performance in The Artist.
  • Silicon Valley companies are known for allowing dogs on their campuses. DogPatch Labs is a startup incubator, and new site MatchPuppy.com find play dates for dogs and their owners.
  • In social media some dogs have a voice with their own Twitter accounts. Among YouTube’s most popular videos are those with canines (including nearly 17 million views for VW’s ad)
  • Jonah Peretti, founder of BuzzFeed, readily acknowledges that dog related content (especially beagles) generated much of his site’s traffic. (Huffington Post is better known for cat videos)
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The Ritz-Carlton Seeks Worldly PR Director

Ready to pack your bags? The Ritz-Carlton Hotel Company is looking for a new European director of public relations in Frankfurt, Germany.

Reasons to move abroad: The company views this gig as a strategic role in which you’re an integral part of the marketing team. In addition to dealing with traditional press announcements and crisis communications, you’ll act as a spokesperson for the hotel group throughout Europe. You’ll create strategic plans, oversee budgets and ensure messaging is aligned with brand standards. You’ll be responsible for the planning, strategy and execution of all regional social media activity, too. Read more

Spin the Agencies of Record – Travel Edition

An outdoor spa at the Ritz-Carlton Reserve Phulay Bay location.

Maybe it’s because the weather is warming up, but we’ve got a slew of travel announcements this week.

Raffles Hotels & Resorts has chosen Mango PR in London to head up global public relations. The firm will work with Raffles’ VP of sales and marketing Diana Banks on media relations, partnerships, and social media outreach. Raffles has opened four international locations in the past year and has plans for more this year.

Parasol Marketing Group has been named the U.S. and U.K. AOR for the Ritz-Carlton Reserve Phulay Bay location in southern Thailand. The firm will be focused on media relations for the resort.

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