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Posts Tagged ‘Rob Anderson’

On the Podcast: Obama’s presser, Understanding teen word of mouth, and Fenton’s 2010 Nonprofit Forecast

This week on the PRNewser Podcast we discussed President Obama’s press conference tomorrow — with questions — a day ahead of his next visit to the Gulf of Mexico to tour the damage created by the BP oil spill.

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We also looked at the Ketchum/ study of hyper-networked teens.

Finally, Fenton Communications New York managing director Rob Anderson joined us to talk about the results of the firm’s 2010 Fenton Forecast: Leadership and Effectiveness Among Nonprofits survey.

It turns out people’s perceptions of non-profits is positive, but giving to non-profit organizations is trending downwards.

Also: do you think social media is the credible driver of non-profit messages? Not so fast. Listen to the podcast to find out more.

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Will BP’s Brand Ever Recover After Gulf Coast Spill?

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One can’t help but be at least somewhat amused by the contradictory statements following any major crisis, the latest of which being the massive Gulf Coast oil spill at the hands of British Petroleum (BP).

In The Daily Beast, crisis communications expert Eric Dezenhall states in a piece titled, “BP’s Image Will Recover, “…over the long haul, good companies like BP do recover once they find the right balance between good business sense, fundamental decency, and the merits-and pitfalls-of public relations.”

Not so fast, says Rob Anderson, Managing Director at Fenton Communications, the agency that handled Al Gore‘s “An Inconvenient Truth” and many other environmental campaigns over the years.

“It will be impossible for BP to recover from its missteps in the days following this crisis when they mislead the public about the severity of the spill. It has been 10 years since BP rebranded themseves into Beyond Petroleum. It was a promise way ahead of reality and consumers will hold them to a higher standard,” Anderson told PRNewser this morning.

As always, we’re curious to hear your thoughts. Leave them in the comments.

[image via Nasa Earth Observatory]

Video: Rob Anderson, Managing Director, Fenton Communications

PRNewser sat down today with newly appointed Managing Director of Fenton Communication’s New York office, Rob Anderson. Anderson comes to Fenton from Golin Harris, where where he was executive vice president and director of the firm’s corporate citizenship, social marketing and cause branding practice, Change.

In this interview we ask Anderson how it’s been “getting back to his roots” working for a mid-size independent agency. We also spoke about his time as chief strategist behind the “Truth” anti-smoking campaign while at Golin Harris. “What [we] did was to recruit young people to become a part of that campaign…it made it real,” he said.

Lastly, we got his take on the Fox News / Obama administration back and forth: “I’m not sure that it’s all that effective for anybody besides Fox News.”

Former GolinHarris EVP Rob Anderson Joins Fenton Communications as MD of NY Office

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Fenton Communications has a new Managing Director of their New York office. Rob Anderson joins the agency from GolinHarris where he was executive vice president and director of the firm’s corporate citizenship, social marketing and cause branding practice Change.

At GolinHarris, Anderson worked with clients including the Centers for Disease Control and Prevention, the Food and Drug Administration, National Institutes of Health, American Legacy Foundation, Home Safety Council, Special Olympics, Robert Wood Johnson Foundation and the Ad Council.

Given this background, it is easy to see why Anderson would be a fit for Fenton, an agency known for its work with progressive clients, and whose mantra states, “We only represent people and projects we believe in ourselves.”