A screenshot of "Aziz is Bored," comedian Aziz Ansari's Tumblr. (azizisbored.tumblr.com)

Technology doesn’t stand still. As soon as we were all getting comfortable with Twitter and Facebook, along comes Tumblr and a mass of other digital platforms that offer the opportunity to reach important target audiences. Should you be scared? And how do you sell these new channels to clients?

In today’s guest post, Rob Wilson, a digital publicist with 360i, suggests that the PR industry stay on top of these platforms and introduce them to clients quickly so they’re also in the know.

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