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Posts Tagged ‘Robert Christie’

WSJ, NYTimes PR War Heats Up As WSJ Launches NY Edition Today

[Image via FishbowlNY]

Today, The Wall Street Journal launched “Greater New York,” a new section of the newspaper, “dedicated to coverage of and commentary on the New York City metropolitan area.” Of course, this new section will compete directly with The New York Times.

Robert Christie, SVP of Communications at The New York Times Company circulated a presentation to media this morning. The subject line of the email stated, “READ BEFORE WSJ PRESSER.” Christie formerly worked for Journal parent Dow Jones up until this past March.

We’ve posted a copy of the presentation after the jump. Christie said in the email:

I thought you would be interested in this PowerPoint that details the strength of The New York Times franchise, its ability to reach affluent, influential and female readers. It also details the news department’s ability to break important, market-moving, agenda-setting stories in New York, on Wall Street, in Washington and around the world.

Times Publisher Arthur Sulzberger and president & CEO Janet Robinson issued a memo to staff with a few jabs at the Journal:

So as our welcome gift to New York, we pass on a few helpful hints to our Journal colleagues: the Dodgers now play in Los Angeles, Soho is the acronym for South of Houston, Fashion Week has moved to Lincoln Center, Idlewild is now JFK and Cats is no longer playing on Broadway.

We’ve posted a full copy of the Journal‘s press release after the jump. There are many new opportunities for PR professionals, including more local travel, arts, sports, innovation and real estate coverage.

The Journal also teamed up with with Foursquare, a location-based social network, “to create Wall Street Journal badges and tips related to Greater New York content.”

For more updates throughout the day, visit our sibling blog, FishbowlNY.

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Bob Christie Leaves Dow Jones To Join The New York Times

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The New York Times has named Robert Christie SVP of Corporate communications, filling a role that had been vacant since August 2009 when Catherine Mathis left for Standard & Poor’s.

Christie told PRNewser in a phone interview today that he is “very excited about the opportunity” and that he “looks forward to doing good work for the Times.”

The Times job is one of the most high profile PR jobs in media, and the company clearly took its time in finding the right candidate. A company spokesperson confirmed to PRNewser that they’ve been evaluating candidates since Mathis’ departure.

Times reporters we’ve spoken to over the past months were speculating as to whether or not the announcement would come before the company announced its “metered pay model” plans in late January.

One reporter we spoke with today said, “we’re quite excited…the people who have worked with Christie really respect him.” No doubt Times reporters are also happy at the fact they now have a PR leader who knows the inner workings of their arch-rival The Wall Street Journal.

Christie was previously VP of communications at Dow Jones & Co. Just last week Bethany B. Sherman was named Dow Jones & Company’s first chief communications officer.

A Look Inside Dow Jones PR


“A reporter accused of being a CIA agent falls under me,” says Robert Christie, Vice President, Communications for Dow Jones, when talking about the various PR challenges he’s faced over the years. “And that has happened before.”

Christie has been with Dow Jones since 2003, during which he has seen the company’s in house PR team grow from two to six people, with offices in New York, London, Hong Kong and Beijing. He was previously with Sony Electronics. In terms of outside help, Dow Jones works primarily with New York-based agency Goodman Media, but also has various contracts for global work including with Ketchum-Pleon in Europe and Burson-Marsteller in India. Agencies bring a “fresh perspective” as well as “arms and legs,” he said.

Asked if PR should keep going with the “we’re cheaper than advertising” pitch during tough times, Christie agreed and said, “the PR option is a value added benefit, it helps get the message out but costs less,” than other marketing disciplines. He says the marketing budget at Dow Jones has not decreased. “We just keep spending and doing things.”


While the company name is Dow Jones, Christie acknowledged that The Wall Street Journal is “the property that defines the brand.”

Christie’s team monitors an average of 5,000 TV and radio appearances per year by Dow Jones employees.

But when it comes to pitching Dow Jones’ breaking news stories and intriguing editorial content to other reporters, Christie says the PR team lets reporters help them out. “Editors don’t want to hear from the PR department,” he said, adding that pitching breaking news and scoops is viewed as a “peer to peer activity.”

In terms of Q1 and Q2 plans, expect to see more enterprise products from Dow Jones such as this past fall’s “The Wall Street Journal Professional” offering.