So says this Ad Age article, which presents evidence debunking the myth that boomers aren’t interested in technology. It says a Forrester Research annual benchmark study shows that over a three-month period, 46- to 64-year-olds spend an average of $650 on online shopping versus $581 for Gen X and $429 for Gen Y. And the story references a Pew Internet stat: 50- to 64-year-olds had an 88 percent increase in social media usage from April 2009 to May 2010 .

“The misconception that boomers do not appreciate tech crosses all generations. I’ve heard it from fellow baby boomers who say, ‘Wow, you’re so into technology,’ and on down to 20-year-olds who are also surprised,” said Marilynn Mobley, a tech-savvy 63-year-old who’s also a strategic counselor for Edelman‘s Boomer Insights Generation Group.

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