The latest Gulf tourism ad, sponsored by BP.

In a kind of follow up to our “Lemons to Lemonade” year-end post, BP’s CEO Robert Dudley spoke on Friday, reaffirming the company’s commitment to the Gulf clean up. The Deepwater Horizon explosion happened in 2010, making this a nearly two-year-long crisis response.

“Every crisis is different, virtually every one. In this case, what we have done is learned and are putting in place new lessons around safety,” Dudley said.

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