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Posts Tagged ‘Robert H. Christie’

Wall Street Journal Selects Ketchum Pleon As Agency Partner For Future of Finance Initiative

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Ketchum Pleon, which is the recently combined Omnicom agencies Ketchum and Pleon, won work with the Wall Street Journal to promote the publication’s Future of Finance Initiative conference, which takes place December 7-8th, just outside London.

“Ketchum Pleon was tapped for this prestigious assignment because of its extensive knowledge of the European media market and its growing strength in financial communications,” said Robert H. Christie, vice president of communications, Consumer Media Group, Dow Jones & Company in a statement.

The conference speakers include 100 CEOs, financial executives, officials from G-20 nations and economists including investor George Soros and Paul Volcker, chairman, President’s Economic Recovery Advisory and Board Former Chairman, U.S. Federal Reserve. The topic of debate will be “international financial regulation and coordination.”

Dow Jones did not comment as to the other agencies who pitched the business as of the time of this post.

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The New York Times Picks Up Gawker’s Mark Penn/WSJ Story

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The Times digs in to on Gawker’s story by Hamilton Nolan about Burson-Marsteller using CEO Mark Penn‘s Wall Street Journal column to directly drum up new business for the agency, and secures what Nolan could not. A statement from Penn himself:

In a statement, Mr. Penn, who declined to be interviewed, said that he had not seen the message until after it was sent, and that “nothing was done nor likely to be done as a result of it.” He said that none of the companies mentioned in his column were Burson-Marsteller clients.

“I had no business motive in writing it whatsoever,” he said. But, he added, “We will continue to distribute the columns to friends and clients alike, and assured The Journal they will not be tied to any specific marketing efforts.”

We do agree with WSJ spokesman Robert H. Christie, who told the Times, “the reality is that freelancers do use their columns as ways of marketing themselves.” However it is telling that when asked to elaborate if The Journal was comfortable with this practice, Christie declined to respond.

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