You may have heard something about Shawn “Jay-Z” Carter’s decision to expand his business empire into the world of sports management and PR. You may have also heard about the newly-founded Roc Nation Sports‘s first big win — swiping New York Yankees all-star Robinson Cano from Scott Boras, the most powerful agent in baseball. Makes for a nice press release, doesn’t it?
This is all well and good, but it raises a question: what, exactly, is Jay-Z’s role in this venture? Is he really a sports rep, or is he just doing his usual thing as master of promotional initiatives?
Something tells us that this latest story is closer to Carter’s relationship with the Brooklyn Nets than the traditional sports rep game. While the Nets paraded the rapper/mogul in front of any media outlet that would listen in 2012 (aka all of them), hyping his managerial skills and his participation in the team’s logo and jersey design, Jay-Z ‘s responsibilities within the organization are minimal. He owns a tiny share of the property, and the part he played in the Nets’ debut clearly had a lot more to do with getting press coverage than actively guiding operations.
(On a side note, we find it a little curious that Jay chose to slam the very media that fawned over him for “diminishing” his stake in the Nets.)