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Posts Tagged ‘Roger Bolton’

Arthur W. Page Society Introduces New Corp Comms Model

The Arthur W. Page Society today introduced “Building Belief: A New Model for Activating Corporate Character and Authentic Advocacy,” a corporate comms model that builds upon the organization’s 2007 “Authentic Enterprise” report. Back then, the group described the new comms landscape. This new model offers a framework for managing it.

Over the past year, the organization, which is primarily composed of corporate communications execs from international and Fortune 500 businesses, chose 16 companies doing good work in the field, tapped them for insight, and tested the group’s hypothesis a number of times before publishing the model.  It’s built on two parts: “corporate character” and “authentic advocacy.”

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Bolton Named Arthur Page President Following Hood’s Departure

Roger Bolton has been named president of the Arthur W. Page Society, taking the reins from Julia Hood, who is returning to her old stomping ground, Haymarket Media, to serve as EVP and board member. Haymarket owns PRWeek. She will oversee that publication as well as DMNews beginning November 21.

Bolton has served as the chairman of the organization and on the board of trustees. He was also co-chair of the Society’s “Authentic Enterprise” report, which he talked about with us back in January. He was previously the SVP of comms at Aetna, has served as secretary of the Treasury for public affairs during the George H.W. Bush, and worked in the Reagan administration.

In this new role, Bolton be working with the Society’s chairman, FedEx’s Bill Margaritis. Margaritis will turn over that position to IBM SVP of marcomms Jon Iwata on January 1, 2012.

Bolton Named Arthur Page Center Chair

Roger Bolton has been appointed chair of the Arthur W. Page Center for Integrity in Public Communication at Penn State University, effective tomorrow. He’s been on the board of the Arthur W. Page Society since 2006 and has served as a past president of the organization.

Bolton works with consulting firm Gagen MacDonald and with APCO Worldwide. He has served as the SVP of comms at Aetna and assistant secretary of the Treasury for public affairs under President George H.W. Bush. He also worked in the Ronald Reagan administration.

The Page Center is a research unit at Penn State’s College of Communications. The Center was formed in 2004 and collects stories and histories of PR practitioners. It has handed out $370,000 in research grants for ethical projects since its inception.

We spoke with Bolton for a podcast on trust and reputation back in January. Click here to listen to his thoughts.

Bolton on Trust: Creating Value and Aligning Business and Public Interests

This morning we learned from the 2011 Edelman Trust Barometer that creating and maintaining trust is a big issue for organizations around the world, and particularly here in the U.S. where trust has slumped.

For this afternoon’s podcast, we spoke with Roger Bolton about the issue. Bolton is a co-chair of the Arthur Page Society’s Authentic Enterprise Task Force, which helps global companies with their brands and reputations. In addition, he sits on APCO Worldwide’s International Advisory Council, and was just named to Trust Across America’s list of top 100 thought leaders.

“It really does matter not only what value you create, but how you create it,” he says, adding that “aligning business interests with public interests” is key.

We also discuss building trust on a global scale and Wendell Potter‘s recent book Deadly Spin. Bolton, who was also previously SVP of communications at Aetna, expresses surprise over the book.

Click below to listen in.