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Posts Tagged ‘Rohit Bhargava’

Auto Companies, M.I.A., Twitter (And the Giants) Among the Big Super Bowl Winners

According to nearly two-thirds of  PRNewser poll takers, this year’s Volkswagen ad won’t create more buzz than last year’s “The Force.” Today, many are declaring the car ads the overall winners of last night’s Super Bowl advertising showdown, though it looks like Acura, Honda, and Chrysler, which used Clint Eastwood’s famous rasp to send its emotional message about a strong Detroit, are getting special top honors.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Guest Post: Three Takeaways from Mashable Connect

Mashable hosted its invite-only Mashable Connect conference last Thursday through Saturday (at Disney World in Florida!), with execs across media, digital technology, and communications in attendance.

Our invite was lost in the mail, but Rob Longert, senior digital media strategist at M Booth, was there to fill us in on some of the goings on. Mashable also gives readers a peek here.

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Get Social Media Tips, Tricks, and How-Tos at SMOC

The Social Media Optimization Conference, a.k.a. SMOC, will converge on the Mission Bay Conference Center at the Univ. of California, San Francisco on May 23 and 24 to bring attendees answers to questions like “How do I socialize my marketing efforts?” and “How do I build a brand’s social graph?”

Produced by mediabistro.com along with AllFacebook and SocialTimes, SMOC will focus on strategies and tactics that will help you learn how to increase audience engagement and revenues using social media.

We’ll be joined by special guest speakers including Ogilvy PR‘s Rohit Bhargava, Andy Chen, VP of social strategy at Match.com, Sally Falkow, president of PRESSfeed, and Jon Fougner, ads product marketing associate for Facebook. Click here to check out the complete program.

Don’t miss your chance to share in two days of social media expertise. Register here.

Guest Post: What Will Healthcare Look Like in 2020?

Earlier this month, the new Ogilvy CommonHealth Worldwide network released the results of its 202020 VISION survey of pharmaceutical executives from around the world. Based on that report, Ogilvy’s Rohit Bhargava, a founding member of the firm’s 360 Digital Influence group, pulled together seven healthcare predictions for 2020, which will have an impact on the healthcare PR practice of the future.

Click through to read the predictions (some of them are a little sci-fi), and feel free to look inside your crystal ball and make a few of your own.

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All Eyes on D.C. As FDA Begins Hearings on Pharma and Social Media

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Hundreds of advertising, marketing and public relations executives have gathered in Washington, D.C. today for FDA public hearings on “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools.” The hearings are just one step in the FDA’s process to develop policy and guidelines for pharmaceutical companies looking to use social media to promote their products.

“What’s happening is these new media are emerging at an increasingly rapid rate, and are being regulated by an agency that moves very slowly…In essence, you have a regulatory communication crisis developing,” attorney Mark Senak, who advises drug companies as a consultant for Fleishman-Hillard, told the Associated Press.

PR executives speaking at the hearings include Peter J. Pitts, Partner/Director, Global Healthcare, Porter Novelli, Peter Nalen, President, Compass Healthcare Communications, Rick Wion, Vice President of Social Media, GolinHarris, Rohit Bhargava, Senior Vice President, Digital, Strategy & Planning Group, Ogilvy 360 Digital Influence and John Bell, President of the Board of Word of Mouth Marketing Association and Managing Director, Ogilvy Public Relations Worldwide.

A full list of speakers is available via the FDA’s website, in addition to a live video stream of the hearings. Naturally, there is also a Twitter hash-tag, #fdaSM.