JetBlue has chosen Rokkan as its lead digital agency after six years with with Huge. A Huge spokesperson tells Ad Age that the split was a mutual decision. Rokkan has worked with Virgin America and has a number of other travel clients.
Bosch China, an automotive, consumer, and industrial tech company, has chosen Ruder Finn for four business units – two in the automotive area, the corporate unit, and the power tools group. The firm worked with Bosch China for the opening of its new Shanghai headquarters earlier this year and its efforts at the Shanghai Auto Show. [via Holmes Report]