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Posts Tagged ‘Ron Culp’

Roll Call: Edelman, ‘EW,’ and LightSquared

Edelman has appointed¬†Steven Behm GM of the Atlanta office. He’s been with the firm for five years, building its crisis, risk, and public affairs practice in the Southeast. He’s also served as the firm’s associate director for the national crisis and risk practice.

Beth Jacobson is joining Entertainment Weekly on September 6 as senior director of PR. She was previously the PR lead for Lucky magazine and has served as PR director for Rolling Stone.

Terry Neal has joined wireless broadband company LightSquared as SVP of PR and communications. The company is facing opposition as it tries to launch a 4G wireless network. Previously, Neal was SVP and director of strategic media at Hill & Knowlton’s Washington D.C. office. [via Multichannel News]

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Roll Call: Ketchum, Univision, Widmeyer, and More

Ron Culp is stepping down as MD and head of the Ketchum North America corporate practice. According to his blog culpwrit, “Beginning this summer, I will hang up my own shingle in order to consult, teach, coach and write.” Chicago Business reports that he will remain a consultant with Ketchum.

Roberto Ruiz has been promoted to SVP of brand solutions in Univision‘s client development group. He will be providing clients in telecommunications, retail, and other areas with insight about reaching the Hispanic market.

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Burson MD Named Ketchum Midwest Director

Bill Zucker has been named director of the Midwest region at Ketchum, responsible for leading the overall strategy and daily operations of the Chicago and Pittsburgh offices. Previously, he was managing director and Midwest market leader for Burson-Marsteller, based in Chicago. Zucker will join the agency on September 29 reporting to Ron Culp, head of the North American corporate practice and Midwest MD, and Lorraine Thelian, senior partner, North America.

2010 PR Predictions: Ketchum Edition

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Here are some 2010 predictions from Ketchum executives, starting with agency senior partner and CEO Ray Kotcher:

On business prospects for 2010:

At Ketchum, given the current economic environment, we are being sensible about our 2010 forecasts and are planning for what may be a flat year compared to ’09. But we also have been seeing signs that 2010 could be a year of growth. Clients are “green lighting” 2010 work earlier and with firmer commitments than last year. Our new business activity in the final quarter of ’09 is the strongest it has been all year and our win rate has been outstanding.

On PR M&A activity in 2010:

There is clear evidence that more and more clients are consolidating their accounts with one or two shops that can offer them broad spectrum, integrated global service and greater efficiencies. As providers of public relations services, agencies have the choice to “buy or build” in order to meet client demand.

For example, Ketchum has pursued a “build” strategy with the hiring of Jonathan Kopp to lead Ketchum Digital and we continue to build out Zocalo, our word-of-mouth specialist agency. But in order to immediately expand the spectrum of client offerings of our technology practice here in the States and quickly seize market opportunities, we recently chose the acquisition route with Access Communications, a recognized leader in tech.

Click continued for thoughts from Ron Culp, partner at Ketchum and Director, North American Corporate Practice.

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