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Posts Tagged ‘Rosanna Fiske’

Roll Call: Hill+Knowlton Strategies, Republica, Vox Media, and More

Hill+Knowlton Strategies has named Amy Rosenberg executive vice president and U.S. director of media relations. She will be based in the New York office, and will be responsible for providing clients with high-level strategic communications counsel as well as developing and leading media relations programs to meet client objectives. She will also be responsible for practice development and will work with the U.S. management team on a media relations practice framework and key new program offerings. Rosenberg will serve as an active member of the senior leadership team, establishing media relationships and new business. (Release)

Rosanna Fiske has joined Republica as executive vice president and chief strategy officer. In this new roll, she will focus on integrating advertising, digital and communications initiatives as well as by leveraging cross-market approaches. She will also oversee research and planning, account management, communications, content creation and engagement, and digital/media. Fiske most recently served as the director of the master’s program in Global Strategic Communications at Florida International University (FIU) in addition to acting as professor in the Advertising and Public Relations department there. (PR Newswire)

Callie Schweitzer has been named director of marketing and special projects at Vox Media (SB Nation, The Verge, Polygon). She was most recently the deputy publisher of Talking Points Memo. (FishbowlLA)

Swedish public relations firms Narva and Mix Public Relations are merging to form a full service agency that will include media relations, public affairs and financial communications. Narva will reportedly purchase 100 per cent of shares in Mix Public Relations on November 1, a purchase that will create a single agency with revenues of more than SEK 50 million (approx. €6 million) and around 30 employees. (The Holmes Report)

Jacqueline Reses has been named EVP of people and development at Yahoo. She had been partner and head of media at Apax Partners. (FishbowlNY)

Ellen Gerstein has been named VP and marketing director at Grand Central Publishing. She had been marketing director at Wiley. (mb)

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PR Will Be Defined By Late-January

PRSA chair and CEO Rosanna Fiske has posted an updated timeline for the organization’s #PRDefined campaign, which has been collecting suggestions and recommendations for a modern definition of public relations.

When we last checked in on November 30, words like “organization” and “relationships” were frontrunners. According to Fiske’s post, those words are still on top with words like “engages” and “client” also included. The PRSA got 927 submissions with more than 15,000 words when the December 2 submission deadline was reached.

At this point, a Task Force will be narrowing down the choices and then public voting will take place, all leading to a definition by late-January. The PRSA is still accepting suggestions and feedback.

PR Associations, British Government React to Bell Pottinger Scandal

Lord Bell

The Chartered Institute of Public Relations (CIPR), the U.K.’s “advocate and voice of the public relations profession,” came out with its response to the Bell Pottinger scandal that unfolded (on video!) last week.

In a post on the CIPR Conversation blog, the CEO of the organization Jane Wilson said comments on the video show “poor judgment,” were “over-claiming” or “ill-informed,” and said PR can only be “seen as a strategic, senior management discipline” when “incidents such as this are a thing of the past.”

At the same time, Wilson defends PR and lobbying, saying that, as a former MP, Tim Collins, head of public affairs at the firm, would have strong government connections, and using them is something that other organizations, like philanthropic groups, do. Talking about the coverage in The Independent, Wilson writes, “There is a lot of what appears to be wilful misunderstanding or fake outrage at the use of what are in fact open and above board communications channels.”

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News Corp. Hires Two More Firms, Gets PR Help from Wendi

Photo: AP

News Corp. has hired two more firms to help with the fallout of the scandal — Sard Verbinnen & Co. and Glover Park Group. Glover Park will help with government relations and Sard Verbinnen specializes in IR and crisis situations. Bloomberg notes that News Corp. stock has taken a hit since the beginning of the month.

The assessments of the Murdochs’ appearance before a Parliamentary group yesterday keep rolling in, and the unexpected interruption from a protester wielding a shaving cream pie is adding an angle to how the News Corp. leaders fared. (He explains why he did it in The Guardian.)

MarketingWeek says that Rupert Murdoch has not been nearly humble enough in the lead up to yesterday’s testimony. And while Rupert did begin his comments by calling yesterday “the most humble day of my career,” he ultimately denied responsibility for anything that has happened. He added that he wouldn’t resign and called himself “the best person to see it through” even though he says court settlements and other payments were happening without his knowledge and he seemed clueless when asked about actions taken by News of the World journalists, many who have been arrested.
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Burson Backlash Continues on the Firm’s Facebook Page

The backlash against Burson-Marsteller‘s botched media campaign for Facebook continues today with commenters piling on negative responses (in a variety of languages) on the firm’s Facebook page. Appropriate.

Comments not only express acrimony over the effort against Google, but also about news reported on Wired.com that a negative comment posted on Burson’s Facebook page had been deleted. According to a spokesperson who talked with Wired, the post will be put back and the page has received “a lot of profanity.”

The question now is how long the backlash will continue and who it will impact. Burson is an award-winning firm with lots of top international clients (including some controversial clients). But this episode has really angered a lot of people, including many in PR, largely because of how it reflects on the entire industry.

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The Many Layers of the B-M/Facebook Smear Story

The news that Burson-Marsteller/Facebook whisper campaign story unfolded before our eyes this week. And as it did, there were so many details that added so many layers that reaction, understandably, has been tremendous.

At this point, Facebook and Burson are no longer working together, The New York Times reports. And, The Daily Beast writes (h/t to PRWeek) that  the two Burson publicists that handled the campaign, former CNBC reporter Jim Goldman and former political writer John Mercurio, will receive another copy of the firm’s code of ethics (along with everyone at the firm) in order to get a refresher course on right and wrong. Interesting that two former reporters couldn’t clearly see the impropriety of this from the beginning, but we digress.

Reaction from the PR industry has been both critical and exasperated, with many on Twitter expressing a “you know better than that” tone with both the situation and Burson’s statement in response.

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Trouble for London PR Firms With Controversial International Ties

Anti-government protesters at Sanaa University in Yemen. Photo: Reuters/Ammar Awad

A number of London’s PR firms, including Bell Pottinger, the biggest in Britain, have come under fire for representing controversial clients, the London Evening Standard reports. In the case of Bell Pottinger, its client list includes the Egyptian Ministry of Information, the Economic Development Board of Bahrain, and it once worked with the Yemeni government.

“No amount of media harassment or sensationalism is going to stop me representing clients that have a legitimate right to tell their story,” Lord Bell, head of the firm and former comms adviser to Margaret Thatcher tells the paper.
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Guest Post: Drawing the Line On Which Clients A PR Firm Works With

Anti-government protesters in Yemen. Photo: AP

The uprisings taking place across North Africa and the Middle East have revealed relationships between PR firms and some of the repressive governments in the region. In one case, a PR firm decided to give Tunisia the boot, severing ties with the country’s leadership because “the facts on the ground” didn’t jibe with the image they were trying to portray. We’ve touched on this issue here as well.

In today’s guest post, PRSA chair and CEO Rosanna Fiske discusses whether PR firms should take a pass on working questionable clients. Are there some clients that PR agencies must reject? Please feel free to chime in with your thoughts.

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Incoming PRSA CEO Fiske: ‘Ethics Should Be Something You Practice Daily’

Today we talked with 2011 PRSA chair and CEO Rosanna Fiske while she was in town from Miami. (She didn’t really seem to be enjoying the brisk temperatures too much.) She discusses the PRSA’s coming year – Fiske says ethics will be a a big focus – and why the industry is so darn popular as a career choice.