According to the people at AdAge, Google (Don’t Be Evil) has made a new attempt to repair the testy relationship between the search engine leader/monster and an advertising industry that has long feared and loathed its influence. Beyond hiring Madison Avenue veterans and making some colorful videos, Google recently began to reach out to agency creatives directly with a traveling multimedia PR effort they call “Agile Creativity.”
According to the choice advice contained within, marketing/ad agencies need to:
- Go Lean: rethink the creative brief writing process
- Focus on more, tighter deadlines
- Make the most of Google’s amazing technologies (didn’t see that one coming)
Let us translate: “You have no choice but to work with us. Now deal with it while we still feel like being nice.”
Go ahead — try and make sense of this video. We couldn’t.